{"title":"Lars Helgeson","description":"\u003cp\u003eExplore the insightful writings of Lars Helgeson, a renowned expert in the field of business and entrepreneurship. Lars brings a wealth of knowledge and experience to the table, providing practical guidance and innovative strategies for professionals looking to excel in today's competitive market.\u003c\/p\u003e\n\n\u003cp\u003eLars Helgeson is particularly well-known for his work \u003cem\u003eCRM For Dummies\u003c\/em\u003e, a must-read for anyone interested in mastering Customer Relationship Management. This book offers an easy-to-understand approach to CRM strategies, making complex concepts accessible for beginners and valuable for seasoned professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a business owner, marketer, or entrepreneur, Lars Helgeson's books are essential for those aiming to enhance their understanding of business dynamics and customer engagement. Dive into his works to unlock the potential of your business strategies and achieve success in your professional endeavours.\u003c\/p\u003e","products":[{"product_id":"crm-for-dummies-by-lars-helgeson-9781119368977","title":"CRM For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eSave time, save money, and grow your business with more effective CRM\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eCRM For Dummies\u003c\/i\u003e is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more.\u003c\/p\u003e\n\n\u003cp\u003eSolutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose?\u003c\/p\u003e\n\n\u003cp\u003eThis book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software. Effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency.\u003c\/p\u003e\n\n\u003cp\u003ePacked with tactics and strategies that will save your company thousands of pounds and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.\u003c\/p\u003e\n\n\u003cp\u003eBuilding relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDefine your market segments, buyer personas, and voice\u003c\/li\u003e\n    \u003cli\u003eBuild an effective internal structure, and choose the right CRM solution\u003c\/li\u003e\n    \u003cli\u003eOptimize leads and conduct effective email marketing\u003c\/li\u003e\n    \u003cli\u003eStreamline processes, automate where possible, and employ analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYour customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. \u003ci\u003eCRM For Dummies\u003c\/i\u003e gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854417875180,"sku":"9781119368977","price":71.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3e37f0d1ba4dc7020a0013d86ad56171.jpg?v=1759270467"}],"url":"https:\/\/bookhero.live\/collections\/lars-helgeson.oembed","provider":"Book Hero","version":"1.0","type":"link"}