{"title":"Larry Weber","description":"\u003cp\u003eWelcome to the Larry Weber collection, where innovation meets strategic insight in the world of business and entrepreneurship. Larry Weber is a renowned author and thought leader in marketing and digital strategy, with a rich career dedicated to helping businesses harness the power of technology and culture for growth and success.\u003c\/p\u003e\n\n\u003cp\u003eDive into books like \u003cem\u003eA New Age of Reason\u003c\/em\u003e and \u003cem\u003eAuthentic Marketing\u003c\/em\u003e to explore groundbreaking approaches and visionary concepts. Larry's work emphasises the importance of building genuine customer relationships and adapting to the ever-evolving digital landscape. Each book offers practical advice, proven strategies, and real-world examples that empower entrepreneurs and business leaders to thrive and innovate.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're embarking on a new venture or seeking to revitalise your current business strategies, Larry Weber's insights are an invaluable resource. Enjoy browsing the collection and discovering tools and ideas that could redefine your approach to marketing and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"a-new-age-of-reason-by-larry-weber-9781394216604","title":"A New Age of Reason","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLeverage technology to propel humankind toward a better future\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA New Age of Reason: Harnessing the Power of Tech for Good\u003c\/em\u003e provides a roadmap for integrating emerging world-changing technologies, such as AI\/robotics, chips\/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger.\u003c\/p\u003e\n\n\u003cp\u003eThe author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organisation around this mission, including how to develop a tech for good strategy, how to evolve the C Suite to deliver on this mission, how to market it, as well as measure outcomes.\u003c\/p\u003e\n\n\u003cp\u003eThe author also discusses the latest technology breakthroughs delivering positive world outcomes, such as:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eExtending a surgeon’s “eyes and hands” via robotics surgical systems to improve patient outcomes\u003c\/li\u003e\n    \u003cli\u003eComputer vision tech that enables farmers to maximise crops to feed our burgeoning population\u003c\/li\u003e\n    \u003cli\u003eAI\/robotics that identify and fight wildfires\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBringing together a collective of major thinkers on this subject and providing guidance for a better future, \u003cem\u003eA New Age of Reason: Harnessing the Power of Tech for Good\u003c\/em\u003e is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853964628204,"sku":"9781394216604","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10705683482684.jpg?v=1759228226"},{"product_id":"authentic-marketing-by-larry-weber-9781119513759","title":"Authentic Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEngage on a deeper level by disrupting the typical business development script\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAuthentic Marketing\u003c\/em\u003e offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and sceptical audiences. The heart of this process involves finding the soul of your organisation. When moral purpose becomes central to your organisation, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.\u003c\/p\u003e\n\n\u003cp\u003eThis path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R\u0026amp;D, etc. The new integrated model fuses a tight integration of business, technology innovation, and engagement strategies, all of which are bound together by a company’s moral purpose.\u003c\/p\u003e\n\n\u003cp\u003eWhen moral purpose is central to an organisation’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust, and evangelism. And, along the way, your customers will actually help to co-create your brand.\u003c\/p\u003e\n\n\u003cp\u003eThis book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEmbrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together\u003c\/li\u003e\n    \u003cli\u003eLearn the key steps to find your moral purpose\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDiscover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. \u003cem\u003eAuthentic Marketing\u003c\/em\u003e shows you how to make your brand more human, more likeable, more genuine, and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854007193836,"sku":"9781119513759","price":52.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16084653482586.jpg?v=1759231159"}],"url":"https:\/\/bookhero.live\/collections\/larry-weber.oembed","provider":"Book Hero","version":"1.0","type":"link"}