{"title":"Koray Caliskan","description":"\u003cp\u003eWelcome to the collection of works by Koray Caliskan, an insightful author who seamlessly melds the realms of finance, technology, and education. Known for his expertise in digital economics, Caliskan provides readers with a deeper understanding of contemporary economic landscapes.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eData Money\u003c\/em\u003e, Caliskan delves into the intricate world of digital currencies, offering readers a fresh perspective on finance in the age of big data. This work is a must-read for anyone interested in how data is transforming monetary systems and impacting global economies.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eInside Digital Advertising\u003c\/em\u003e, he explores the evolution of advertising in the digital era, breaking down complex concepts into accessible insights. This book is an invaluable resource for both marketing professionals and those intrigued by the digital advertising ecosystem.\u003c\/p\u003e\n\n\u003cp\u003eCaliskan’s works are perfect for readers eager to expand their knowledge in finance and digital marketing, blending academia with real-world applications to make complex ideas understandable and engaging.\u003c\/p\u003e","products":[{"product_id":"inside-digital-advertising-by-donald-mackenzie-9781509568642","title":"Inside Digital Advertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.\u003c\/p\u003e\n\n\u003cp\u003eThis book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook – almost by accident – also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising’s open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems.\u003c\/p\u003e\n\n\u003cp\u003eBuilding on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising’s material politics, its giant megamachines, and the foundations of platform power.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInside Digital Advertising\u003c\/em\u003e lays bare the processes that underpin today’s global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871405920492,"sku":"9781509568642","price":42.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12708673482725.jpg?v=1759878263"},{"product_id":"data-money-by-koray-caliskan-9780231209595","title":"Data Money","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe cryptocurrency world has transformed in a few short years from a niche subculture to a parallel economic universe, reaching a market capitalization of more than $2.5 trillion in 2021 before plummeting in 2022. For their advocates, cryptocurrencies represent a revolution of world-historical significance. To critics, crypto is more of a speculative tool than a true currency.\u003c\/p\u003e\n\n\u003cp\u003eHow do tens of thousands of financial actors make these new monies? What forces give cryptocurrencies their value—or take it away? And what does crypto's spectacular ascent reveal about the nature of money?\u003c\/p\u003e\n\n\u003cp\u003eIn this groundbreaking ethnographic analysis of crypto economies and their global markets and communities, Koray Caliskan offers an inside view of how cryptocurrencies are made and traded. He argues that cryptocurrency should be understood as \"data money,\" a historically novel money type, created as the right to send data privately over an accounting infrastructure called blockchain.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on two years of fieldwork among global cryptocurrency communities and in crypto markets, Caliskan makes visible the production principles of cryptocurrencies and explores how crypto exchanges work from within. He explains why and how we have been misunderstanding, underregulating, and improperly taxing crypto exchanges and actors. He also proposes a radically new way to make sense of new finance and its actors.\u003c\/p\u003e\n\n\u003cp\u003eAn invaluable book for all readers seeking to understand cryptocurrency, \u003ci\u003eData Money\u003c\/i\u003e sheds new light on a profound transformation of finance and its possible future trajectories.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000587370732,"sku":"9780231209595","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8152653482270.jpg?v=1763287293"}],"url":"https:\/\/bookhero.live\/collections\/koray-caliskan.oembed","provider":"Book Hero","version":"1.0","type":"link"}