{"title":"Keith Sawyer","description":"\u003cp\u003eDiscover the intriguing world of creativity and innovation with the works of Keith Sawyer, a renowned author in the realms of philosophy and psychology. Keith Sawyer is recognised for his deep insights into the creative process, drawing from extensive research and experience to provide readers with practical strategies for enhancing their own creative thinking.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in his collection, \u003cem\u003eZig Zag\u003c\/em\u003e, offers a dynamic approach to creativity. In this book, Sawyer breaks down the concept of creativity into manageable steps, encouraging readers to embrace unconventional methods and cultivate their imaginative potential. It's a guide that not only informs but also inspires individuals to think differently and unlock new possibilities.\u003c\/p\u003e\n\n\u003cp\u003eKeith Sawyer's books are perfect for those interested in understanding the workings of the human mind and how creativity can be harnessed both personally and professionally. With a style that is both engaging and accessible, his works are a must-read for anyone eager to explore the depths of creative psychology.\u003c\/p\u003e","products":[{"product_id":"zig-zag-by-keith-sawyer-9781118297704","title":"Zig Zag","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eA science-backed method to maximise creative potential in any sphere of life\u003c\/b\u003e\n\n\u003cp\u003eWith the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step programme to increase anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people, such as learning to ask better questions when faced with a problem, demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.\u003c\/p\u003e\n\n\u003cp\u003eThis science-backed, step-by-step method can maximise our creative potential in any sphere of life.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eOffers a proven method for developing new ideas and creative problem-solving no matter what your profession\u003c\/li\u003e\n    \u003cli\u003eIncludes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey\u003c\/li\u003e\n    \u003cli\u003ePsychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000852725996,"sku":"9781118297704","price":60.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5f37ddffb21fafe1b869d1ba20905c59.jpg?v=1763322938"}],"url":"https:\/\/bookhero.live\/collections\/keith-sawyer.oembed","provider":"Book Hero","version":"1.0","type":"link"}