{"title":"Katharina Sussek und Jens Müller","description":"\u003cp\u003e\u003cstrong\u003eKatharina Sussek und Jens Müller\u003c\/strong\u003e explore the dynamic world of visual communication and design, offering insightful perspectives into contemporary aesthetics. Their works delve into the principles and applications of branding, making complex concepts accessible to both creators and enthusiasts.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful discussions grounded in \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e, with a focus on how design shapes identity and perception. Their approach combines practical guidance with cultural context, perfect for anyone curious about the impact of creative design in everyday life.\u003c\/p\u003e","products":[{"product_id":"the-elements-of-brand-design-by-taschen-9783836599788","title":"The Elements of Brand Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBranding is a kind of alchemy, conjured from form, colour, typography, imagery, sound, and motion. How do these elements work their magic on the way we perceive companies and products? From Netflix and Instagram to Nike and Deutsche Bank, \u003cem\u003eThe Elements of Brand Design\u003c\/em\u003e deconstructs the design DNA of recognisable brands from all over the world.\u003c\/p\u003e\n\n\u003cp\u003eFrom the late 19th century, symbols and names were used to identify different products. Soon after, corporate colours arrived, then custom typefaces, and 'house styles' for brochures, posters, and packaging. Roll on a century, the digital revolution has brought about a whole new raft of media, brand touchpoints and consumer experiences. Today's designers and brand managers must keep interrogating the established principles to navigate these new playing fields. The work collected here proves that great brand creation and redesign are always rooted in conceptual individuality and visual originality.\u003c\/p\u003e\n\n\u003cp\u003eJens Müller and Katharina Sussek have structured more than 100 case studies in 17 chapters, each exploring a core element of brand identity, and conducted lengthy interviews with two design giants: Pentagram's Paula Scher and Michael Bierut, the creative minds behind some of the world's most famous brands.\u003c\/p\u003e\n\n\u003cp\u003eFrom logo origination to creating pictogram systems, from the use of sound or moving images to generative AI, \u003cem\u003eThe Elements of Brand Design\u003c\/em\u003e delves deeper into the multifaceted work of creative studios and in-house design departments, at companies and institutions worldwide. Making for a completely riveting read and today's most comprehensive book on contemporary branding.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":48244560527596,"sku":"9783836599788","price":180.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836599788-the-elements-of-brand-design-1.jpg?v=1788001532"}],"url":"https:\/\/bookhero.live\/collections\/katharina-sussek-und-jens-muller.oembed","provider":"Book Hero","version":"1.0","type":"link"}