{"title":"Justin Mares","description":"\u003cp\u003eWelcome to our collection featuring the impactful works of Justin Mares, a renowned author primarily known for his expertise in business and entrepreneurship. Justin Mares has made significant contributions to these fields, offering practical insights and strategies that resonate with budding entrepreneurs and seasoned professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eAmong Mares' acclaimed works is \u003cem\u003eTraction\u003c\/em\u003e, a book co-authored with Gabriel Weinberg. \u003cem\u003eTraction\u003c\/em\u003e delves into the critical steps businesses must take to achieve growth and sustainability. It emphasises actionable strategies, encapsulating real-world experiences and offering a blueprint for success that readers can readily apply to their own endeavours.\u003c\/p\u003e\n\n\u003cp\u003eMares' writing is characterised by its clear and concise style, making complex concepts easily digestible. Whether you're launching a startup or seeking to expand an existing venture, Justin Mares’ books provide invaluable guidance and inspiration.\u003c\/p\u003e\n\n\u003cp\u003eExplore our collection to discover the entrepreneurial wisdom of Justin Mares and unlock the potential of your business journey. His books are not just informative; they are empowering tools ready to transform your understanding and approach to business growth.\u003c\/p\u003e","products":[{"product_id":"traction-by-gabriel-weinberg-9780241242537","title":"Traction","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTwo successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference.\u003c\/p\u003e\n\n\u003cp\u003eWhy do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.\u003c\/p\u003e\n\n\u003cp\u003eInstead, they should be putting half their resources into getting traction. \u003cem\u003eTraction\u003c\/em\u003e is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution—every startup is unique, so no single method is guaranteed to generate traction.\u003c\/p\u003e\n\n\u003cp\u003eInstead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337697579244,"sku":"9780241242537","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24224703482273.jpg?v=1743714402"}],"url":"https:\/\/bookhero.live\/collections\/justin-mares.oembed","provider":"Book Hero","version":"1.0","type":"link"}