{"title":"Julian Dent","description":"\u003cp\u003eExplore the insightful world of \u003cstrong\u003eJulian Dent\u003c\/strong\u003e with our carefully curated collection focused on Business and Entrepreneurship. Julian Dent is an esteemed author renowned for his expertise in sales and channel management. His works primarily delve into the nuances of creating and sustaining effective sales and marketing channels, making them indispensable for business professionals aiming to optimise their distribution strategies.\u003c\/p\u003e\n\n\u003cp\u003eJulian Dent’s books, such as \u003cem\u003eSales and Marketing Channels\u003c\/em\u003e, are well-regarded resources in the business community. They offer a profound understanding of the complex and dynamic processes involved in managing channels effectively, helping businesses achieve sustainable growth and competitive advantage. His writing combines in-depth research with practical insights, making advanced concepts accessible and actionable for readers.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur, a seasoned businessperson, or a student of business, Julian Dent’s works provide valuable strategies and frameworks that are applicable across various industries. Dive into his collection today to enhance your understanding and application of business strategies in the real world.\u003c\/p\u003e","products":[{"product_id":"sales-and-marketing-channels-by-michael-white-9780749482145","title":"Sales and Marketing Channels","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAnalyse, plan, and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, \u003ci\u003eDistribution Channels\u003c\/i\u003e - an essential toolkit for strategising new and existing routes to market.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of \u003ci\u003e\u003cb\u003eSales and Marketing Channels\u003c\/b\u003e\u003c\/i\u003e (originally \u003ci\u003eDistribution Channels\u003c\/i\u003e) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships.\u003c\/p\u003e\n\n\u003cp\u003eOften referred to as the \"Place\" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; TransferWise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS.\u003c\/p\u003e\n\n\u003cp\u003eOther updates include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe impact of cloud technology\u003c\/li\u003e\n    \u003cli\u003eAdvancing consumer channels\u003c\/li\u003e\n    \u003cli\u003eMonetising the distribution of intellectual property\u003c\/li\u003e\n    \u003cli\u003eThe evolving 'gig economy', led by Uber and Deliveroo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46998581379308,"sku":"9780749482145","price":87.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23092793482454.jpg?v=1763222196"}],"url":"https:\/\/bookhero.live\/collections\/julian-dent.oembed","provider":"Book Hero","version":"1.0","type":"link"}