{"title":"Julian Birkinshaw","description":"\u003cp\u003eWelcome to our collection featuring the insightful works of Julian Birkinshaw, an esteemed voice in the world of business and personal development. With a unique knack for translating complex concepts into actionable insights, Birkinshaw's books are a treasure trove for anyone looking to enhance their personal and professional growth.\u003c\/p\u003e\n\n\u003cp\u003eJulian Birkinshaw is a renowned author and Professor of Strategy and Entrepreneurship at the London Business School. He has a profound understanding of the intricate workings of the business world, which he distils into his writing to make it accessible and engaging for all readers. His expertise lies in transforming business from a daily grind into a dynamic and strategic journey, encouraging individuals to rethink and reshape their approaches for greater success.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eResurgent\u003c\/em\u003e, a book that delves into the rejuvenation of businesses and individuals alike. In this transformative read, Birkinshaw offers a blend of theory and practice, empowering readers to overcome challenges and drive meaningful change in their lives. His approach is both analytical and motivational, making it an essential resource for those invested in self-help and personal development.\u003c\/p\u003e\n\n\u003cp\u003eExplore this collection to gain valuable strategies and insights that challenge conventional thinking and inspire proactive growth. Julian Birkinshaw's books are designed not just to educate, but also to catalyse a personal revolution in how you approach your career and personal life.\u003c\/p\u003e","products":[{"product_id":"resurgent-by-john-fallon-9781399422017","title":"Resurgent","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment. But what about those established companies in the traditional parts of the world’s economies, from energy, industrial and consumer goods to travel and health? They rarely got a mention. Everyone was talking about the disruptors—the start-ups and the entrepreneurs—and not about the incumbents. This book is a call for a reality check.\u003c\/p\u003e\n\n\u003cp\u003eFor at the core of our established companies are capabilities and qualities that remain highly relevant in the digital age. They are often market leaders for very good reasons—they know their customers and markets well, and they have great product, sales and marketing expertise. They are operationally savvy and financially strong, with deep insights into areas of expertise that no one else has, giving them a unique advantage.\u003c\/p\u003e\n\n\u003cp\u003eJohn Fallon and Julian Birkinshaw have come to a clear conclusion: incumbents are not going quietly into that dark night. Organisations will need to jettison their analogue baggage and infrastructure and embrace digital transformation. They will survive and they will prosper. And \u003ci\u003eResurgent\u003c\/i\u003e shows how they are doing it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47082452975852,"sku":"9781399422017","price":58.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6588233482686.jpg?v=1765274725"}],"url":"https:\/\/bookhero.live\/collections\/julian-birkinshaw.oembed","provider":"Book Hero","version":"1.0","type":"link"}