{"title":"Josh Bornstein","description":"\u003cp\u003eWelcome to our collection spotlighting the works of Josh Bornstein, a distinct voice in the realm of Business \u0026amp; Entrepreneurship literature. If you're keen on understanding the intricacies of modern business environments and the dynamics of organisational cultures, you've come to the right place.\u003c\/p\u003e\n\n\u003cp\u003eJosh Bornstein's insightful book, \u003cem\u003eWorking for the Brand\u003c\/em\u003e, delves into the evolving landscape of employment and branding. This work is essential for anyone looking to comprehend how personal and corporate brands interact in today’s business world. With a focus on practical strategies and real-world applications, Bornstein offers readers a chance to navigate career challenges and leverage branding to their advantage.\u003c\/p\u003e\n\n\u003cp\u003eEach book in this collection is a treasure trove of knowledge for aspiring entrepreneurs, seasoned business professionals, and anyone interested in the ever-changing corporate landscape. Explore Josh Bornstein's works to gain valuable insights and actionable advice that can help shape your career for the better.\u003c\/p\u003e","products":[{"product_id":"working-for-the-brand-by-josh-bornstein-9781761381041","title":"Working for the Brand","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eJosh Bornstein asks how our major corporations have come to exercise repressive control over the lives of their employees, and explores what can be done to repair the greatest threat to democracy – the out-of-control corporation.\u003c\/p\u003e\n\n\u003cp\u003eWhen you go to work, you agree to exchange your labour in exchange for your pay packet, right? Actually, you may not realise it, but you are also selling your rights to free speech and to participate in democracy. Welcome to corporate cancel culture, a burgeoning phenomenon that is routinely ignored in debates about free speech. If you work for a large company, it will not allow you to say or do anything that harms its brand – at or outside work. If you transgress and attract controversy—whether for cracking a joke, a Facebook like, or a political post on TikTok—you can be shamed, sacked, and blacklisted.\u003c\/p\u003e\n\n\u003cp\u003eIn the twenty-first century, major corporations have become the most powerful institution in the world – more powerful than many nations. That unchecked, anti-democratic power is reflected in the gaming of the political system, the weakening of governments, and the repressive control of the lives of employees. While their behaviour has deteriorated, corporations have invested heavily in ethically washed brands, claiming to be saving the planet and doing good. As Josh Bornstein argues, we would not tolerate a government that censored, controlled, and punished us in this way, so why do we meekly accept the growing authoritarianism of the companies that we work for?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis\u003c\/em\u003e is a landmark work. \u003cem\u003eWorking for the Brand\u003c\/em\u003e is exhilarating, forensic, funny, shocking, and deeply humane. It is a step towards liberating us from the existential threat faced by both individuals and democracies from unethical corporate control over our lives, starting with our right to express ourselves...\u003c\/p\u003e\n\n\u003cp\u003e'Bornstein writes fluidly, anecdotally, sometimes amusingly, occasionally urgently... Bornstein rightly grounds freedom of debate in the bedrock of democracy. But democracy is messy.' - Gideon Haigh, Inside Story\u003c\/p\u003e\n\n\u003cp\u003e'So many things are made sense of in this book. It is witty, profound, enlightening, and absolutely indispensable. A bravura examination of our times and a glorious read.' - Anna Funder, author of \u003cem\u003eWifedom\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e'A sophisticated, rage-inducing, rollercoaster of a read. The power and control tactics Bornstein exposes are at once shocking, and altogether unsurprising. This devastating critique of late-stage capitalism is both thrilling and horrifying, because behind every story there are real lives at stake.' - Jess Hill, journalist and author of \u003cem\u003eSee What You Made Me Do\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e'There is something in this book to offend almost everyone.' - Joe Aston, author of \u003cem\u003eThe Chairman's Lounge\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337707016428,"sku":"9781761381041","price":41.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3111563482815.jpg?v=1743714802"}],"url":"https:\/\/bookhero.live\/collections\/josh-bornstein.oembed","provider":"Book Hero","version":"1.0","type":"link"}