{"title":"Joost van Dreunen","description":"\u003cp\u003eJoost van Dreunen is a renowned expert in the realm of business and entrepreneurship, with a particular focus on the gaming industry. His insights offer a unique blend of academic rigour and practical experience, making his works essential for anyone interested in the intersection of technology and business strategies.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable contributions is the book \"\u003cem\u003eOne Up\u003c\/em\u003e\" where he delves into the dynamics of the rapidly evolving video game market. Through his writing, van Dreunen unpacks complex concepts and provides valuable perspectives on how digital advancements are reshaping traditional business models.\u003c\/p\u003e\n\n\u003cp\u003eJoost's work is particularly beneficial for entrepreneurs, industry professionals, and anyone keen on understanding the economic underpinnings of the gaming world. With a clear and engaging style, he offers readers not just theoretical knowledge but actionable insights that can be applied to real-world business scenarios.\u003c\/p\u003e\n\n\u003cp\u003eExplore our curated collection of Joost van Dreunen's books to gain a deeper understanding of the transformative impact of digital games on global markets and stay ahead in the competitive business landscape.\u003c\/p\u003e","products":[{"product_id":"one-up-by-joost-van-dreunen-9780231197526","title":"One Up","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eOne Up\u003c\/em\u003e offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today.\u003c\/p\u003e\n\n\u003cp\u003eUsing more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eOne Up\u003c\/em\u003e is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854726189292,"sku":"9780231197526","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231197526.jpg?v=1759253116"}],"url":"https:\/\/bookhero.live\/collections\/joost-van-dreunen.oembed","provider":"Book Hero","version":"1.0","type":"link"}