{"title":"Jonathan Kranz","description":"\u003cp\u003eWelcome to our collection of books by Jonathan Kranz, a renowned author and expert in the field of education and reference, particularly in writing and copywriting. Jonathan Kranz is best known for his insightful and practical guide, \u003cem\u003eWriting Copy For Dummies\u003c\/em\u003e, which has become a staple resource for both novice and experienced copywriters alike.\u003c\/p\u003e\n\n\u003cp\u003eJonathan Kranz brings a wealth of experience to the table, offering techniques that are both time-tested and innovative. His writing style is clear and direct, making it accessible for readers who aim to refine their writing and enhance their communication skills. Whether you're a marketing professional looking to hone your copywriting craft or a student exploring the world of persuasive writing, Kranz's books serve as an indispensable resource.\u003c\/p\u003e\n\n\u003cp\u003eExplore Jonathan Kranz's collection to discover strategies and tips that will help you produce compelling copy, write with confidence, and effectively engage your audience. His work is an excellent addition to any bookshelf and a go-to reference for those committed to mastering the art of effective communication.\u003c\/p\u003e","products":[{"product_id":"writing-copy-for-dummies-by-jonathan-kranz-9780764569692","title":"Writing Copy For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA fun and easy way to write powerful, effective promotional and marketing materials.\u003c\/p\u003e\n\n\u003cp\u003ePacked with practical insights and step-by-step guidelines, \u003cem\u003eWriting Copy For Dummies\u003c\/em\u003e shows aspiring professionals how to write compelling, results-oriented direct mail, print ads, radio spots, Web sites, e-mail blasts, articles, and press releases. Readers will discover how to do the necessary prep work and gather the crucial information, come up with great ideas, and fix projects when they go wrong.\u003c\/p\u003e\n\n\u003cp\u003eFurther sections cover everything from successful writing for the business-to-business market to writing effective press releases and putting together great press kits. For those intimidated by the writing and creativity required for successful advertising and marketing, the book offers sound advice on writing articles for the trade press as well as tips on evaluating copy, with a clear view of what works and what doesn't.\u003c\/p\u003e\n\n\u003cp\u003eWith \u003cem\u003eWriting Copy For Dummies\u003c\/em\u003e, entrepreneurs and business owners can skip the cost of hiring an agency and produce their own winning copy.\u003c\/p\u003e\n\n\u003cp\u003eJonathan Kranz (Melrose, MA) is the principal of and chief copywriter for Kranz Communications, a direct marketing and public relations writing firm.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868701741292,"sku":"9780764569692","price":43.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5453523482460.jpg?v=1759765842"}],"url":"https:\/\/bookhero.live\/collections\/jonathan-kranz.oembed","provider":"Book Hero","version":"1.0","type":"link"}