{"title":"Jonah Berger","description":"\u003cp\u003eJonah Berger's books offer insightful explorations into the science of influence and why certain ideas catch on. His engaging style blends research with practical advice, making complex social dynamics accessible and actionable for readers interested in \u003cem\u003epersonal growth\u003c\/em\u003e and effective communication.\u003c\/p\u003e\n\n\u003cp\u003eWhether delving into consumer behaviour, word-of-mouth impact, or the power of language, Berger's work sits at the intersection of \u003cstrong\u003ebusiness strategy\u003c\/strong\u003e and self-improvement. Readers can expect thoughtful guidance on shaping perception and sparking meaningful change in both professional and personal contexts.\u003c\/p\u003e","products":[{"product_id":"catalyst","title":"Catalyst","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the author of \u003ci\u003eNew York Times\u003c\/i\u003e bestsellers \u003ci\u003eContagious\u003c\/i\u003e and \u003ci\u003eInvisible Influence\u003c\/i\u003e comes a revolutionary approach to changing anyone’s mind.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEveryone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?\u003c\/p\u003e\n\n\u003cp\u003eThis book takes a different approach. Successful change agents know it's not about pushing harder or providing more information; it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Catalyst\u003c\/i\u003e identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counsellors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.\u003c\/p\u003e\n\n\u003cp\u003eThis book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45732330930412,"sku":"9781471193798","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781471193798.jpg?v=1726357365"},{"product_id":"contagious","title":"Contagious","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eContagious: How to Build Word of Mouth in the Digital Age\u003c\/em\u003e by Jonah Berger, the author delves into the fascinating world of social transmission, breaking down the science behind why certain products, ideas, and behaviours catch on while others fail to make an impact. By exploring the mechanics of why people share information and how businesses can leverage this, Berger provides actionable insights into making content more shareable and businesses more successful.\u003c\/p\u003e\n\n\u003cp\u003eWhy do some products and ideas become the hot topic of conversation while others are quickly forgotten? Why do some videos go viral overnight while others languish unseen? The answer lies in the power of word-of-mouth. Through face-to-face discussions, emails from friends, or online product reviews, the information we receive from others significantly influences our decisions.\u003c\/p\u003e\n\n\u003cp\u003eIndeed, word-of-mouth marketing generates over twice the sales of paid advertising and stands as a driving force behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media in prompting purchases. The best part about word-of-mouth? It's an accessible resource available to everyone.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a Fortune 500 company aiming to boost sales, a small restaurant wanting to raise awareness, a non-profit organisation striving to combat obesity, or a novice politician running for city council, mastering the art of word-of-mouth can propel you to success. And the good news is, you don't need a massive advertising budget. You just need to get people talking.\u003c\/p\u003e\n\n\u003cp\u003eThe central challenge then is how to generate that buzz. In \u003cem\u003eContagious\u003c\/em\u003e, Jonah Berger outlines key steps and strategies you can implement to make your message, product, or idea spread like wildfire. Through compelling examples and cutting-edge research, you'll gain a deeper understanding of the six principles Berger identifies as crucial for making content contagious: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.\u003c\/p\u003e\n\n\u003cp\u003eWith practical advice and enlightening case studies, \u003cem\u003eContagious: How to Build Word of Mouth in the Digital Age\u003c\/em\u003e is the ultimate guide for anyone looking to make their ideas stick, ensuring they reach and resonate with their audience effectively. Whether you are a business professional, marketer, entrepreneur, or someone curious about the science of virality, this book offers invaluable insights that can transform the way you approach your audience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45732332404972,"sku":"9781471111709","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781471111709.jpg?v=1726357424"},{"product_id":"magic-words-by-jonah-berger-9780063322356","title":"Magic Words","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA NEXT BIG IDEA CLUB 'MUST-READ'\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNew York Times\u003c\/em\u003e bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAlmost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.\u003c\/p\u003e\n\n\u003cp\u003eBut certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eMagic Words\u003c\/em\u003e, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.\u003c\/p\u003e\n\n\u003cp\u003eLearn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.\u003c\/p\u003e\n\n\u003cp\u003eThis book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organisation to see things differently, this book will show you how to leverage the power of magic words.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46549932933356,"sku":"9780063322356","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14427663482210.jpg?v=1749938623"},{"product_id":"contagious-by-jonah-berger-9781451686586","title":"Contagious","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestseller that explains why certain products and ideas become popular.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\"Jonah Berger knows more about what makes information 'go viral' than anyone in the world.\" --Daniel Gilbert, author of the bestseller \u003ci\u003eStumbling on Happiness\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhat makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?\u003c\/p\u003e\n\n\u003cp\u003eWharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why \u003ci\u003eNew York Times\u003c\/i\u003e articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eContagious\u003c\/i\u003e, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumours and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eContagious\u003c\/i\u003e provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, \u003ci\u003eContagious\u003c\/i\u003e will show you how to make your product or idea catch on.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":47642814382316,"sku":"9781451686586","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/75a29cbfc7c7fdabf6d96e17dcbf50e9.jpg?v=1779161985"}],"url":"https:\/\/bookhero.live\/collections\/jonah-berger.oembed","provider":"Book Hero","version":"1.0","type":"link"}