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Creativity in PR and Communications
Concepts and Practices for Innovation
Brief Description
Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their...
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Creativity in PR and Communications
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See moreObtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.
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Description
Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and meet targets.
Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:
- Fostering a creative mindset
- Cultivating creativity
- Creative thinking
- Creative ideation processes
- AI as a tool to assist creativity
- Using creativity to enhance briefs and campaigns
With this textbook, students are provided with the practical insights, theories, and models needed to become more creative and use that creativity toward PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace through research, theory, and practical insights.
Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.
This book is full of real-world examples from global companies such as Dove and Samsonite, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes, and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.
Book Details
INFORMATION
ISBN: 9781398620803
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 November 2025
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 170.0mm
Height: 240.0mm
Weight: 250g
Pages: 304
About the Author
Jon Cope is the Course Leader of the MA in Public Relations at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in consumer and healthcare sectors. Stuart Mayell is Visiting lecturer at the University of Westminster, UK. Stuart is also a communications professional with over 25 years of experience.
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