{"title":"John Medina","description":"\u003cp\u003eDiscover the insightful world of John Medina, a renowned developmental molecular biologist and author celebrated for his expertise in the realms of brain development, healthy ageing, and child-rearing. With a knack for transforming complex scientific concepts into engaging and accessible narratives, John Medina provides readers with practical principles to apply in everyday life.\u003c\/p\u003e\n\n\u003cp\u003eIn his \u003cem\u003eBrain Rules\u003c\/em\u003e series, Medina delves into the fascinating mechanics of the human brain. \u003cstrong\u003eBrain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Revised Edition)\u003c\/strong\u003e offers eye-opening insights into improving productivity and fostering a better understanding of how our brains function. For those interested in aging gracefully, \u003cstrong\u003eBrain Rules for Ageing Well: 10 Principles for Staying Vital, Happy, and Sharp\u003c\/strong\u003e addresses the keys to maintaining vitality and happiness as the years advance.\u003c\/p\u003e\n\n\u003cp\u003eParents will find \u003cstrong\u003eBrain Rules for Baby: How To Raise A Smart And Happy Child From Zero To Five (Revised Edition)\u003c\/strong\u003e an invaluable guide, emphasising the importance of nurturing a child’s brain from infancy through the formative years. Lastly, \u003cstrong\u003eBrain Rules for Work\u003c\/strong\u003e takes a closer look at optimizing our cognitive abilities in the workplace, offering strategies to enhance efficiency and satisfaction.\u003c\/p\u003e\n\n\u003cp\u003eExplore John Medina's collection and gain profound knowledge to transform your personal and professional life with scientifically-backed strategies.\u003c\/p\u003e","products":[{"product_id":"brain-rules-for-baby-how-to-raise-a-smart-and-happy-child-from-zero-to-five-revised-edition","title":"Brain Rules For Baby: How To Raise A Smart And Happy Child From Zero To Five (Revised Edition)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003ci\u003eBrain Rules for Baby: How to Raise a Smart and Happy Child From Zero to Five (Revised Edition)\u003c\/i\u003e, renowned developmental molecular biologist and author John Medina delves into the intricate world of a child's brain development. From pregnancy through the critical formative years up to age five, this book illuminates the latest scientific discoveries and offers insightful advice on how to nurture a child's intellectual and emotional growth. Medina seamlessly bridges the gap between scientific research and practical parenting, providing a wealth of indispensable knowledge for new and experienced parents alike.\u003c\/p\u003e\n\n\u003cp\u003eMedina presents a compelling narrative filled with fascinating and humorous anecdotes, shedding light on how children think and behave. This revised edition explores critical questions every parent faces: What is the single most important action you can take during pregnancy to benefit your baby's development? How does exposure to television impact a young child's brain? What strategies are effective for managing toddler tantrums and behavioural challenges? Each chapter is designed to provide evidence-based answers, translating complex scientific data into easy-to-understand, actionable advice.\u003c\/p\u003e\n\n\u003cp\u003eOne of the eye-opening insights shared in the book is the importance of teaching children impulse control, which Medina argues is a crucial skill for future academic and life success. By providing practical tips and strategies, \u003ci\u003eBrain Rules for Baby\u003c\/i\u003e aims to help parents cultivate an environment that promotes better cognitive skills, emotional stability, and overall well-being for their children.\u003c\/p\u003e\n\n\u003cp\u003eMedina also emphasizes the significance of the early bond between parent and child, discussing how love and affection contribute to a child's brain development and emotional health. Additionally, he explores topics such as the impact of stress on young minds, the importance of sleep, and how the prenatal environment can shape a child's future.\u003c\/p\u003e\n\n\u003cp\u003eThis book is an essential read for any parent who wishes to better understand how their child’s brain works and how to support optimal development from the very start. With its blend of scientific insight and practical guidance, \u003ci\u003eBrain Rules for Baby\u003c\/i\u003e will revolutionise the way you approach parenting, equipping you with the tools needed to raise smart, happy, and well-adjusted children.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693297000684,"sku":"9781925106282","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/fa1cca2cd72e42e849544be07dfeeb4d.jpg?v=1789340820"},{"product_id":"brain-rules-for-work-by-john-medina-9781922585240","title":"Brain Rules for Work","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBestselling author Dr John Medina turns his expertise to the professional world, guiding the reader through what brain science and evolutionary biology have to say about topics ranging from office space and work-life balance to power dynamics and work interactions.\u003c\/p\u003e\n\n\u003cp\u003eMedina discusses vital questions related to the workplace in the time of COVID-19, such as how to keep people interested in a presentation, how to keep oneself engaged in work and the office, and how to be productive—all based on scientific peer-reviewed research. He also covers topics such as why taking breaks in nature during the workday improves productivity; how planning a meeting beforehand makes it more effective; why an open-office plan isn't a good office plan; how a more diverse team is a more potent team; why talking to co-workers online is so exhausting; why allowing for failure is vital to a company's success; and much, much more.\u003c\/p\u003e\n\n\u003cp\u003eAs ever, Medina's charming descriptions and hilarious anecdotes break the science down to practical applications that every reader can understand and benefit from.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337417281772,"sku":"9781922585240","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14263523482872.jpg?v=1743707402"},{"product_id":"brain-rules-12-principles-for-surviving-and-thriving-at-work-home-and-school-revised-edition-by-john-medina-9781925106275","title":"Brain Rules: 12 principles for Surviving and Thriving at Work, Home, and School (Revised Edition).","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMost of us have no idea what's really going on inside our heads. Yet, brain scientists have uncovered details every business leader, parent, and teacher should know—like the fact that physical activity boosts your brain power.\u003c\/p\u003e\n\n\u003cp\u003eHow do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget, and why is it so important to repeat new information? Is it true that men and women have different brains?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eBrain Rules: 12 principles for Surviving and Thriving at Work, Home, and School (Revised Edition)\u003c\/em\u003e, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work.\u003c\/p\u003e\n\n\u003cp\u003eIn each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":46342575653100,"sku":"9781925106275","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11388083482873.jpg?v=1743921219"},{"product_id":"brain-rules-for-ageing-well-10-principles-for-staying-vital-happy-and-sharp-by-john-medina-9781925322903","title":"Brain Rules for Ageing Well: 10 Principles for Staying Vital, Happy, and Sharp","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow come I can never find my keys? Why don't I sleep as well? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp?\u003c\/p\u003e\n\n\u003cp\u003eScientists know. \u003cem\u003eBrain Rules for Ageing Well\u003c\/em\u003e, by developmental molecular biologist Dr. John Medina, gives you the facts—and the prescription to age well—in his engaging signature style.\u003c\/p\u003e\n\n\u003cp\u003eWith so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.\u003c\/p\u003e\n\n\u003cp\u003eIn his New York Times bestseller \u003cem\u003eBrain Rules\u003c\/em\u003e, Dr. Medina showed us how our brains really work—and why we ought to redesign our workplaces and schools to match. Now, in \u003cem\u003eBrain Rules for Ageing Well\u003c\/em\u003e, he shares how you can make the most of the years you have left. In a book destined to be a classic on ageing, Medina's fascinating stories and infectious sense of humour breathe life into the science.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"This is required reading for anyone concerned about mental and physical health—i.e., everyone not in youthful denial. With a conversational tone and infectious wit, Medina explains what happens as we age, the science behind it, and what we can do to improve how our brains (and bodies) function.\" - Shelf Awareness\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"This is much more than the usual self-help book.\" - GP Speak\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":46342576341228,"sku":"9781925322903","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13554363482873.jpg?v=1743921242"}],"url":"https:\/\/bookhero.live\/collections\/john-medina.oembed","provider":"Book Hero","version":"1.0","type":"link"}