{"title":"Joel Elad","description":"\u003cp\u003eWelcome to the collection of works by \u003cstrong\u003eJoel Elad\u003c\/strong\u003e, a distinguished author renowned for his expertise in the realms of business, technology, and personal development. Elad's books offer readers insightful guidance and practical advice, making complex topics accessible and engaging.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eFacebook Advertising For Dummies\u003c\/em\u003e, Elad demystifies the world of social media marketing, providing step-by-step strategies to effectively promote your business online. If you're keen to enhance your professional profile, \u003cem\u003eLinkedIn For Dummies\u003c\/em\u003e is your go-to guide for mastering one of the most powerful professional networking platforms available.\u003c\/p\u003e\n\n\u003cp\u003eFor aspiring tech entrepreneurs, \u003cem\u003eStarting an iPhone Application Business For Dummies\u003c\/em\u003e offers a comprehensive look into the burgeoning app industry, providing tips on development, marketing, and monetisation. Similarly, \u003cem\u003eStarting an Online Business All-in-One For Dummies\u003c\/em\u003e is an invaluable resource for anyone looking to embark on their entrepreneurial journey, covering everything from website design to e-commerce strategies.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to launch a new venture, harness the power of professional networks, or delve into the digital marketplace, Joel Elad's books are an invaluable resource that will empower you to achieve your business aspirations.\u003c\/p\u003e","products":[{"product_id":"starting-an-online-business-all-in-one-for-dummies-by-shannon-belew-9781119648468","title":"Starting an Online Business All-in-One For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe tools you need to follow your dream of starting and running an online business!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWith the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.\u003c\/p\u003e\n\n\u003cp\u003eThe sixth edition of \u003ci\u003eStarting an Online Business All-in-One For Dummies\u003c\/i\u003e will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFund your business for success and future growth\u003c\/li\u003e\n  \u003cli\u003eUse SEO strategically to drive traffic to a well-designed site\u003c\/li\u003e\n  \u003cli\u003eMarket your business effectively as an entrepreneur\u003c\/li\u003e\n  \u003cli\u003eStand out, build customer relationships, and sell on social media\u003c\/li\u003e\n  \u003cli\u003eKeep up with ecommerce trends to stay a step ahead\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! \u003ci\u003eStarting an Online Business\u003c\/i\u003e can help bring your dream of an online business to life and guide you on the road to success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46835051987180,"sku":"9781119648468","price":70.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17431743482586.jpg?v=1758531708"},{"product_id":"facebook-advertising-for-dummies-by-paul-dunay-9780470637623","title":"Facebook Advertising For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eProfitable ideas and techniques for advertising on Facebook\u003c\/b\u003e\n\n\u003cp\u003eTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eExplores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook.\u003c\/li\u003e\n    \u003cli\u003eWorks as an all-around, hands-on guide for both experienced and new Facebook advertisers.\u003c\/li\u003e\n    \u003cli\u003eWalks you through planning and creating an advertising campaign.\u003c\/li\u003e\n    \u003cli\u003eExplains writing effective ad copy, how to use landing pages, and how to test and optimise your ads.\u003c\/li\u003e\n    \u003cli\u003eShows you how to use Facebook Insights to understand your results and how to create reports that analyse data.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePut your company's best face forward with the sound advertising tips and techniques in \u003ci\u003eFacebook Advertising For Dummies.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854514278636,"sku":"9780470637623","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470637623.jpg?v=1759245070"},{"product_id":"linkedin-for-dummies-by-joel-elad-9781119695332","title":"LinkedIn For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBrand yourself like a pro on LinkedIn\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. \u003cem\u003eLinkedIn For Dummies\u003c\/em\u003e shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed.\u003c\/p\u003e\n\n\u003cp\u003eIn this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance, as well as techniques for making useful connections across the globe. In no time at all, you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eBuild your personal brand and market it\u003c\/li\u003e\n    \u003cli\u003eSell yourself by highlighting skills, awards, and endorsements\u003c\/li\u003e\n    \u003cli\u003eGet connected with LinkedIn groups\u003c\/li\u003e\n    \u003cli\u003eManage and make introductions via InMail\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRelationships matter: \u003cem\u003eLinkedIn For Dummies\u003c\/em\u003e gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career—and your life.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867498139884,"sku":"9781119695332","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17900383482586.jpg?v=1759710639"},{"product_id":"starting-an-iphone-application-business-for-dummies-by-damien-stolarz-9780470524527","title":"Starting an iPhone Application Business For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow to create a profitable, sustainable business developing and marketing iPhone apps. iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, \u003cem\u003eStarting an iPhone Application Business For Dummies\u003c\/em\u003e will show you how to produce and market them effectively.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStarting an iPhone Application Business For Dummies\u003c\/em\u003e provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIdentifies what goes into a successful iPhone application business\u003c\/li\u003e\n  \u003cli\u003eHelps you find the market niche your applications can fill, market and promote your business, and build your brand\u003c\/li\u003e\n  \u003cli\u003eExplains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store\u003c\/li\u003e\n  \u003cli\u003eExplores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models\u003c\/li\u003e\n  \u003cli\u003eDemonstrates effective ways to provide service and support to customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten by a team that combines knowledge of iPhone app development with sound business experience, \u003cem\u003eStarting an iPhone Application Business For Dummies\u003c\/em\u003e can help you turn your ideas into income.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868605370604,"sku":"9780470524527","price":71.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14009823482355.jpg?v=1759761740"},{"product_id":"starting-an-online-business-all-in-one-for-dummies-by-shannon-belew-9781394271085","title":"Starting an Online Business All-in-One For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEstablish a successful online business and grow your customer base\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStarting an Online Business All-in-One For Dummies\u003c\/em\u003e is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you stretch your marketing muscles to boost your brand's visibility, from the basics to more advanced strategies. This updated edition also shows you how to build a print-on-demand business, generate opportunities with AI, and break into the international marketplace.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLearn how to fund your online business idea\u003c\/li\u003e\n  \u003cli\u003eDrive traffic to your website or social media page using search engine optimisation\u003c\/li\u003e\n  \u003cli\u003eStand out from the competition with proven online business strategies\u003c\/li\u003e\n  \u003cli\u003eManage security risks and stay one step ahead of potential threats.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for aspiring online entrepreneurs and established business owners aiming to enhance their digital footprint, this book will take you all the way from start-up to success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46868605501676,"sku":"9781394271085","price":75.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11250493482684.jpg?v=1759761746"}],"url":"https:\/\/bookhero.live\/collections\/joel-elad.oembed","provider":"Book Hero","version":"1.0","type":"link"}