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Visual Culture

By Richard Howells and Joaquim Negreiros
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Visual Culture guides readers in interpreting visual images across diverse mediums, from fine art and photography to film, television, and new media. The book balances theoretical approaches with medium-specific analyses, exploring the complex relationship between visual culture and reality. This third edition includes over fifty colour illustrations, new sections on images of power, fear and seduction, video games, taste, and judgement, along with a glossary and further reading suggestions.
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Format: Paperback / softback
$4499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and readers interested in visual culture, media and cultural studies, sociology, and art and design, especially those seeking a clear and engaging introduction to reading and analysing visual texts.

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"This is a book about how to read visual images: from fine art to photography, film, television, and new media. The third edition of this lively and popular book contains over fifty illustrations, for the first time in colour, as well as new sections and material"--

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes.

While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis.

The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading.

Written in a clear, lively and engaging style, Visual Culture continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised as an updated and authoritative introduction, Visual Culture is celebrated for bridging traditional theories and contemporary media. John R. Stilgoe of Harvard University calls it the 'premier, portal-opening text,' while Fred Inglis from the University of Warwick commends its rich references and ability to equip readers with tools to appraise and enjoy the visual world.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781509518784

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 21 December 2018

Country: United Kingdom

Imprint: Polity Press

Edition: 3rd edition

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 170.0mm

Height: 244.0mm

Weight: 771g

Pages: 360

Collections

Arts & Culture Joaquim Negreiros Non-Fiction Richard Howells

About the Author

Richard Howells is Professor of Cultural Sociology at King’s College London.

Joaquim Negreiros is a former lecturer and post-doctoral researcher at ESCS, ISCTE and other Portuguese higher education institutions, and now teaches at CSM, Lisbon.

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