{"title":"Jo Wiltshire","description":"\u003cp\u003eJo Wiltshire’s works delve into the dynamic world of fashion marketing, offering insightful perspectives on branding, consumer behaviour, and industry trends. These books provide a clear understanding of the strategies and creativity behind successful fashion promotion.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Wiltshire’s writing balances academic rigour with practical knowledge, making complex concepts accessible and engaging within the broader field of education and reference.\u003c\/p\u003e","products":[{"product_id":"fashion-marketing-by-catrin-cousins-9781398624764","title":"Fashion Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eLearn the vital role marketing plays within the fashion industry, with this fashion-focused textbook.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is aimed at undergraduate students who need a comprehensive introduction to the world of fashion marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFashion Marketing\u003c\/em\u003e explores:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eConsumer and customer motivations\u003c\/li\u003e\n  \u003cli\u003eE-commerce and social commerce\u003c\/li\u003e\n  \u003cli\u003eDigital and technological advancements\u003c\/li\u003e\n  \u003cli\u003eGlobal perspectives\u003c\/li\u003e\n  \u003cli\u003eSustainability and the product lifecycle\u003c\/li\u003e\n  \u003cli\u003eMarketing channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTaking a holistic view of the fashion landscape, this textbook covers traditional and new marketing strategies of fashion brands from fast fashion to high-end and luxury. Students will understand the key concepts and fundamentals of fashion marketing by engaging with practical insights, exercises, and various real-world examples throughout this book. Examples include various companies, such as Marks and Spencer's, Matalan, Chanel, Paynter, Puma, and GymShark.\u003c\/p\u003e\n\n\u003cp\u003eIn-text resources include a glossary, key concepts and learning outcomes, exercise questions, and real-world examples. Online resources include PowerPoint slides for lecturers, short audio clips, and a lecturers' manual.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306903060716,"sku":"9781398624764","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26701493482685.jpg?v=1771067163"},{"product_id":"fashion-marketing-by-jo-wiltshire-9781398624788","title":"Fashion Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis is a key textbook for understanding fashion marketing in a global, digital and sustainable era.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFashion Marketing\u003c\/em\u003e by \u003cstrong\u003eJo Wiltshire\u003c\/strong\u003e and \u003cstrong\u003eCatrin Cousins\u003c\/strong\u003e offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry.\u003c\/p\u003e\n\n\u003cp\u003eTaking a holistic view of the fashion landscape, this textbook explores the full spectrum of marketing activity, from consumer behaviour and e-commerce to sustainability and product and pricing strategies. Students will learn how marketing strategies are shaped by technology, cultural shifts and the growing demand for transparency and responsible production. Real-world examples from organizations such as Zara, Primark, Stone Island, Calvin Klein and Glossier bring theory to life, helping students apply practical knowledge to industry.\u003c\/p\u003e\n\n\u003cp\u003eDesigned to support both classroom teaching and independent study, this book includes:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ePractical frameworks and models for understanding fashion consumer behaviour and marketing channels\u003c\/li\u003e\n    \u003cli\u003eLearning objectives, key concepts and chapter summaries for clear comprehension\u003c\/li\u003e\n    \u003cli\u003eDiscussion questions to encourage reflection and application\u003c\/li\u003e\n    \u003cli\u003eOnline lecturer resources include PowerPoint slides\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether studying fashion marketing, retail management, or fashion business, \u003cem\u003eFashion Marketing\u003c\/em\u003e equips students with the knowledge and skills to navigate and understand today's dynamic fashion marketplace.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934025564396,"sku":"9781398624788","price":449.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2074a2d5eb42a1dc8e10041d94c7b18e.jpg?v=1783907145"}],"url":"https:\/\/bookhero.live\/collections\/jo-wiltshire.oembed","provider":"Book Hero","version":"1.0","type":"link"}