{"title":"Jeanne Liedtka","description":"\u003cp\u003eJeanne Liedtka’s works explore the transformative power of \u003cstrong\u003edesign thinking\u003c\/strong\u003e within business and entrepreneurship. Her books provide practical insights on using creative strategies to drive innovation, growth, and social impact.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a thoughtful blend of theory and application, with guides that encourage experimentation and human-centred approaches to problem-solving in organisations and beyond.\u003c\/p\u003e","products":[{"product_id":"designing-for-growth-by-tim-ogilvie-9780231158381","title":"Designing for Growth","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: \u003cem\u003edesign thinking\u003c\/em\u003e, or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.\u003c\/p\u003e\n\n\u003cp\u003eExemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimising risk.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854446874860,"sku":"9780231158381","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c7d3ebc632f3fe50d8372bf9bb416ac0.jpg?v=1759270056"},{"product_id":"experiencing-design-by-jessica-eldridge-9780231194266","title":"Experiencing Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don't go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. \u003cem\u003eExperiencing Design\u003c\/em\u003e explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854512247020,"sku":"9780231194266","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/bd9fe1cf224d1e4801688317c60937c3.jpg?v=1759269360"},{"product_id":"the-designing-for-growth-field-book-by-tim-ogilvie-9780231187893","title":"The Designing for Growth Field Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDesigning for Growth: A Design Thinking Tool Kit for Managers (D4G)\u003c\/em\u003e showed how organisations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.\u003c\/p\u003e\n\n\u003cp\u003eIn the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854925713644,"sku":"9780231187893","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5cf87d40518f1dd627c7bff5ca75bfdf.jpg?v=1759263087"},{"product_id":"the-experimentation-field-book-by-elizabeth-chen-9780231214179","title":"The Experimentation Field Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eExperimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organisations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users' skill sets and channelling their creativity through an interactive, exercise-oriented format.\u003c\/p\u003e\n\n\u003cp\u003eThe book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customise in their own projects. It draws on design thinking as well as other practical business approaches.\u003c\/p\u003e\n\n\u003cp\u003eFrom the classroom to the practice world, \u003cem\u003eThe Experimentation Field Book\u003c\/em\u003e is a vital toolkit for all problem solvers and innovators seeking to address today's pressing challenges.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854993674476,"sku":"9780231214179","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231214179.jpg?v=1759259970"},{"product_id":"design-thinking-for-the-greater-good-by-randy-salzman-9780231179522","title":"Design Thinking for the Greater Good","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFacing especially wicked problems, social sector organisations are searching for powerful new methods to understand and address them. \u003cem\u003eDesign Thinking for the Greater Good\u003c\/em\u003e goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world.\u003c\/p\u003e\n\n\u003cp\u003eThrough ten stories of struggles and successes in fields such as healthcare, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies – and provide a practical roadmap for readers to implement these tools.\u003c\/p\u003e\n\n\u003cp\u003eThe design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organisations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organisation. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46998018851052,"sku":"9780231179522","price":85.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7851923482270.jpg?v=1763204652"},{"product_id":"design-thinking-for-the-greater-good-by-jeanne-liedtka-9780231226011","title":"Design Thinking for the Greater Good","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFacing especially wicked problems, social sector organisations are searching for powerful new methods to understand and address them. \u003cem\u003eDesign Thinking for the Greater Good\u003c\/em\u003e goes in depth on both the \u003cem\u003ehow\u003c\/em\u003e of using new tools and the \u003cem\u003ewhy\u003c\/em\u003e. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world.\u003c\/p\u003e\n\n\u003cp\u003eThrough ten stories of struggles and successes in fields such as healthcare, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools.\u003c\/p\u003e\n\n\u003cp\u003eThe design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organisations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organisation. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48038243696876,"sku":"9780231226011","price":150.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231226011-design-thinking-for-the-greater-good.jpg?v=1785391351"}],"url":"https:\/\/bookhero.live\/collections\/jeanne-liedtka.oembed","provider":"Book Hero","version":"1.0","type":"link"}