{"title":"Jamie-Lee Abtar","description":"\u003cp\u003eJamie-Lee Abtar's work delves into the intricacies of branding within the tourism sector, offering insightful perspectives grounded in real-world applications. Readers can expect thoughtful analysis combined with practical strategies that illuminate how destinations can craft compelling and effective brand identities.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students, professionals, and anyone interested in the intersection of marketing and tourism, Abtar’s books provide a clear, engaging approach to understanding the principles of strategic branding in this dynamic field.\u003c\/p\u003e","products":[{"product_id":"strategic-branding-in-tourism-by-jamie-lee-abtar-9781398623712","title":"Strategic Branding in Tourism","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eUnlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation.\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eStrategic Branding in Tourism\u003c\/i\u003e is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique behind-the-scenes look at successful brand transformations.\u003c\/p\u003e\n\n\u003cp\u003eDiscover actionable insights on developing impactful brand positioning, crafting authentic storytelling, and leveraging strategic partnerships to enhance brand value. With tourism poised for substantial growth in the coming decade, now is the time to arm yourself with the tools needed to build standout brands that captivate global consumers.\u003c\/p\u003e\n\n\u003cp\u003eAdapting to the diverse needs and backgrounds of today's travellers is critical for success. Packed with real-world examples and expert insights from brands such as Airbnb, Expedia, and Intrepid Travel, \u003ci\u003eStrategic Branding in Tourism\u003c\/i\u003e will help you craft and communicate your unique value proposition in the travel industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47031824122092,"sku":"9781398623712","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26690973482685.jpg?v=1764150040"},{"product_id":"strategic-branding-in-tourism-by-jamie-lee-abtar-9781398623729","title":"Strategic Branding in Tourism","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUnlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStrategic Branding in Tourism\u003c\/em\u003e is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique behind-the-scenes look at successful brand transformations. Discover actionable insights on developing impactful brand positioning, crafting authentic storytelling and leveraging strategic partnerships to enhance brand value.\u003c\/p\u003e\n\n\u003cp\u003eWith tourism poised for substantial growth in the coming decade, now is the time to arm yourself with the tools needed to build standout brands that captivate global consumers. Adapting to the diverse needs and backgrounds of today’s travellers is critical for success. Packed with real-world examples and expert insights from brands such as Airbnb, Expedia and Intrepid Travel, \u003cem\u003eStrategic Branding in Tourism\u003c\/em\u003e will help you craft and communicate your unique value proposition in the travel industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934251368684,"sku":"9781398623729","price":231.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398623729-strategic-branding-in-tourism.jpg?v=1783907819"}],"url":"https:\/\/bookhero.live\/collections\/jamie-lee-abtar.oembed","provider":"Book Hero","version":"1.0","type":"link"}