{"title":"Isaac V. Kerlow","description":"\u003cp\u003eWelcome to our collection dedicated to Isaac V. Kerlow, a renowned figure in the realm of computer graphics and digital animation. Whether you're a budding animator or a tech enthusiast, Kerlow's books offer invaluable insights into the dynamic world of 3D computer animation and visual effects. His works are celebrated for their clarity and comprehensive coverage, bridging the gap between creativity and technology.\u003c\/p\u003e\n\n\u003cp\u003eOne of his most acclaimed titles, \u003cem\u003eThe Art of 3D Computer Animation and Effects\u003c\/em\u003e, serves as an excellent resource for understanding this evolving art form. This book is an essential guide that explores the intricacies of 3D animation, offering readers both foundational knowledge and advanced techniques. It's perfect for those looking to master the craft of animation and better understand the technological advances that shape this creative industry.\u003c\/p\u003e\n\n\u003cp\u003eKerlow's contributions bring a blend of artistic perspective and technical expertise that can help demystify complex concepts for learners at all levels. Dive into his collection today to enhance your understanding of computing and technology, and be inspired by the possibilities of digital art.\u003c\/p\u003e","products":[{"product_id":"the-art-of-3d-computer-animation-and-effects-by-isaac-v-kerlow-9780470084908","title":"The Art of 3D Computer Animation and Effects","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eMaster the art of computer animation and visual effects production with the latest edition of this cutting-edge guide.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis remarkable edition of \u003ci\u003eThe Art of 3D Computer Animation and Effects\u003c\/i\u003e offers clear, step-by-step guidelines for the entire process of creating a fully rendered 3D computer animation. With up-to-date coverage of the latest computer animation styles and techniques, this versatile guide provides insightful information for creating animations and visual effects—from creative development and preproduction to finished animation.\u003c\/p\u003e\n\n\u003cp\u003eDesigned to work with any computer platform, this \u003ci\u003eFourth Edition\u003c\/i\u003e cuts through technical jargon and presents numerous easy-to-understand instructive diagrams. Full-colour examples are presented—including VFX and animated feature movies, games, and TV commercials—by such leading companies as Blue Sky, Blur, BUF, Disney, DreamWorks, Electronic Arts, Framestore, ILM, Imagi, Microsoft, Mac Guff, The Mill, Menfond, Pixar, Polygon, Rhythm \u0026amp; Hues, Sony Imageworks, Tippett, Ubisoft, and Weta, and many other studios and groundbreaking independent artists from around the world.\u003c\/p\u003e\n\n\u003cp\u003eThis fully revised edition features new material on the latest visual effects techniques, a useful update of the traditional principles of animation, practical information on creative development, multiple production pipeline ideas for shorts and visual effects, plus updated information on current production trends and techniques in animation, rendering, modelling, rigging, and compositing.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a student, an independent artist or creator, or a production company team member, \u003ci\u003eThe Art of 3D Computer Animation and Effects, Fourth Edition\u003c\/i\u003e gives you a broad palette of tips and techniques for bringing your visions to life through 3D computer animation.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnique focus on creative development and production issues\u003c\/li\u003e\n    \u003cli\u003eNon-platform specific, with multiple examples illustrated in a practical, step-by-step approach\u003c\/li\u003e\n    \u003cli\u003eThe newest computer animation techniques, including facial animation, image-based and non-photorealistic rendering, model rigging, real-time models, and 2D\/3D integration\u003c\/li\u003e\n    \u003cli\u003eOver 700 full-colour images\u003c\/li\u003e\n    \u003cli\u003eEncyclopedic timeline and production pipelines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000763007212,"sku":"9780470084908","price":195.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9613633482355.jpg?v=1763302887"}],"url":"https:\/\/bookhero.live\/collections\/isaac-v-kerlow.oembed","provider":"Book Hero","version":"1.0","type":"link"}