{"title":"Igor Byttebier","description":"\u003cp\u003eIgor Byttebier is a renowned author who specialises in the fields of business and entrepreneurship, with a particular focus on creativity and innovation. His works offer insightful perspectives that are invaluable to professionals seeking to cultivate creative thinking within the corporate environment. Byttebier draws from a wealth of experience, blending practical advice with theoretical insights to help readers foster a culture of creativity in business settings.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works, \u003cem\u003eCreativity in Business\u003c\/em\u003e stands out for its ability to demystify the creative process and offer actionable strategies for integrating creative thinking into business practices. Byttebier's approach is both engaging and accessible, enabling readers from diverse backgrounds to understand and apply innovative techniques to real-world business challenges.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a budding entrepreneur, a seasoned executive, or simply someone with an interest in exploring the nexus of creativity and business, Igor Byttebier's books provide a treasure trove of knowledge and inspiration. Dive into his collection and discover how creativity can transform your professional endeavours.\u003c\/p\u003e","products":[{"product_id":"creativity-in-business-by-igor-byttebier-9789063693800","title":"Creativity in Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCreativity in Business\u003c\/em\u003e is the basic guide for idea generation and selection. It focuses specifically on business and education.\u003c\/p\u003e\n\n\u003cp\u003eThe book outlines the 4-step creative process:\u003c\/p\u003e \n\n\u003cul\u003e\n  \u003cli\u003eAsk the right questions\u003c\/li\u003e \n  \u003cli\u003eGenerate a lot of ideas\u003c\/li\u003e \n  \u003cli\u003eSelect the right ones\u003c\/li\u003e \n  \u003cli\u003eStart implementing\u003c\/li\u003e \n\u003c\/ul\u003e\n\n\u003cp\u003eTurn idea-killers into idea-boosters!\u003c\/p\u003e\n\n\u003cp\u003eThe authors, Ramon Vullings and Igor Byttebier, aim to make creativity happen in your organisation, business, or educational institution.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCreativity in Business\u003c\/em\u003e is the revised version of \u003cem\u003eCreativity Today\u003c\/em\u003e—the management book on applied creativity—which has already inspired tens of thousands of managers, teachers, and students around the world. Now, this book is made available again in a revised version, with a new title, subtitle, partial content updates, and cover design, all intended to position this creativity classic and to emphasise its attractiveness as a basic guide for businesses and organisations that wish to become more creative.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719449628908,"sku":"9789063693800","price":45.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3185153485415.jpg?v=1754558522"}],"url":"https:\/\/bookhero.live\/collections\/igor-byttebier.oembed","provider":"Book Hero","version":"1.0","type":"link"}