{"title":"Ian C. Macmillan","description":"\u003cp\u003eWelcome to our collection featuring the enlightening works of \u003cem\u003eIan C. Macmillan\u003c\/em\u003e, a distinguished author in the realm of Self-Help and Personal Development. Known for his insightful perspectives and practical approaches, Ian C. Macmillan crafts books that empower readers to transform their lives through innovative strategies and personal insight.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works, you will find \u003cem\u003eMarketbusters\u003c\/em\u003e, a book that inspires individuals to break free from conventional thinking and explore new avenues for success. Each of Ian C. Macmillan's books is designed to guide you on a journey of self-discovery, encouraging growth and a fresh understanding of personal and professional potential.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are looking to make a significant change in your life or seeking guidance on achieving your next personal goal, Ian C. Macmillan's collection offers valuable wisdom and actionable advice. Explore these powerful titles and embark on your path to personal growth and transformation.\u003c\/p\u003e","products":[{"product_id":"marketbusters-by-rita-gunther-mcgrath-9781591391234","title":"Marketbusters","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIf all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in \u003cem\u003eMarketbusters\u003c\/em\u003e. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company's existing business platform—if managers know where and how to look for them.\u003c\/p\u003e\n\n\u003cp\u003eThe authors provide practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively.\u003c\/p\u003e\n\n\u003cp\u003eDriving continuous growth is imperative for every leader in every industry. \u003cem\u003eMarketbusters\u003c\/em\u003e is the field guide that will help them succeed.\u003c\/p\u003e\n\n\u003cp\u003eHow do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call \"MarketBusters\"—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.\u003c\/p\u003e\n\n\u003cp\u003eBased on insights from an extensive three-year study, they describe 40 proven marketbusting moves and outline five overall strategies companies have used to drive new growth: change the customer experience, reconfigure products and services, redefine key metrics, exploit industry shifts, and create a new marketspace.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46868726120684,"sku":"9781591391234","price":83.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16446683482754.jpg?v=1759767045"}],"url":"https:\/\/bookhero.live\/collections\/ian-c-macmillan.oembed","provider":"Book Hero","version":"1.0","type":"link"}