{"title":"Huub van Osch","description":"\u003cp\u003eDelve into the insightful world of business and entrepreneurship with works by Huub van Osch. Known for his keen analysis and practical approaches, Huub van Osch crafts compelling narratives that guide readers through the complexities of modern business environments.\u003c\/p\u003e\n\n\u003cp\u003eHis collection, including the enlightening \u003cem\u003eDifferent Brains, Different Approaches\u003c\/em\u003e, explores how diverse cognitive processes can influence business dynamics and decision-making. With a focus on harnessing these differences to foster innovation and growth, van Osch’s writings are essential reads for entrepreneurs and business leaders seeking to maximise their team's potential.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an aspiring entrepreneur or a seasoned business professional, Huub van Osch’s works offer invaluable insights and strategies tailored to thrive in today’s competitive landscape.\u003c\/p\u003e","products":[{"product_id":"different-brains-different-approaches-by-huub-van-osch-9789063694357","title":"Different Brains, Different Approaches","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe effectiveness of advertising for brands is becoming increasingly difficult to achieve due to a multitude of factors such as the fragmentation of the media itself, the ever-rising media supplies, and the limited attention it can reach.\u003c\/p\u003e\n\n\u003cp\u003eIt is therefore important to increase the effectiveness of the advertisement. One of the possibilities for enhancing this effectiveness lies in understanding the differences between the sexes. Experience has shown that creative agencies and brands often lack sufficient knowledge about effective communication for different genders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDifferent Brains, Different Approaches\u003c\/em\u003e is a guide for anyone in the creative industry seeking deeper insights into neuroscience, with a special focus on men and women. By integrating this knowledge, the creatives and marketers of a brand can craft more effective communication strategies.\u003c\/p\u003e\n\n\u003cp\u003eThis book is particularly helpful for everyone in the advertising industry, especially for creatives, art directors, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719570870508,"sku":"9789063694357","price":65.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3190723485415.jpg?v=1754564863"}],"url":"https:\/\/bookhero.live\/collections\/huub-van-osch.oembed","provider":"Book Hero","version":"1.0","type":"link"}