{"title":"Henning Beck","description":"\u003cp\u003eWelcome to the vibrant world of \u003cem\u003eHenning Beck\u003c\/em\u003e, a renowned neuroscientist and science communicator whose works offer fascinating insights into the human brain. With a refreshing perspective that combines science with storytelling, Beck uncovers the intricacies of how our minds work, making his books essential reads for those curious about the brain's mysteries.\u003c\/p\u003e\n\n\u003cp\u003eAmong his captivating contributions is the popular book \u003cstrong\u003eScatterbrain\u003c\/strong\u003e, which delightfully explores the concept of imperfection as a key feature of human cognition. Through his engaging narrative, Beck explains why our brains are designed to be disorganised, and how these so-called flaws are actually strengths that foster creativity and problem-solving.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find themselves intrigued by Beck's ability to make complex neuroscience accessible and entertaining. His works are perfectly suited for enthusiasts of \u003cem\u003eScience \u0026amp; Nature\u003c\/em\u003e, offering both educational value and thought-provoking content. Delve into Henning Beck's collection and discover a fresh, insightful perspective on how your own brain functions.\u003c\/p\u003e","products":[{"product_id":"scatterbrain-by-henning-beck-9781742236650","title":"Scatterbrain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIn this mind-bending book, award-winning neuroscientist Henning Beck explains why perfectionism is pointless and argues that mistakes, missteps, and flaws are the keys to success.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eRemember that time you messed up simple maths or forgot the name of your favourite song? What if someone told you that our brain freezes are actually secret weapons, proof of our superiority to computers and AI? In \u003ci\u003eScatterbrain\u003c\/i\u003e, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among the many other benefits of our faulty minds. Combining cutting-edge science with brain-boosting advice and riveting real-life stories, Henning Beck takes us on a fascinating adventure through human memory (one that we'll all remember differently!).\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'The brain is a messy, faulty wonder, and if we could all agree that perfection is not the mind's ultimate goal, we would be much better off. Henning Beck shows us how to appreciate our imperfect brains and is fine with readers straying from the page from time to time!' - Ylva Østby, author of \u003ci\u003eDiving for Seahorses\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'At last, a user's guide for your brain, with plenty of fresh science and lots of surprises.' - Robyn Williams, presenter of \u003ci\u003eThe Science Show\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'An instructive celebration of the flawed, chaotic wonder that is the human brain.' - Bianca Nogrady, Science Journalist and Editor of \u003ci\u003eThe Best Australian Science Writing 2019\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Illuminating, and a joy to read, this offers, in comparison to other recent neuroscience titles, a refreshingly accessible and relatable take on the brain's inner workings that should appeal to both science buffs and casual readers.' - \u003ci\u003ePublisher's Weekly,\u003c\/i\u003e starred review\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Being scatterbrained has long been seen as a disadvantage, but as a neuroscientist, Henning Beck knows better. His engaging book will convince you that forgetting helps you remember and distractions can make you more creative.' - Adam Grant, \u003ci\u003eNew York Times\u003c\/i\u003e best-selling author of \u003ci\u003eOriginals and Give and Take,\u003c\/i\u003e and host of the TED podcast \u003ci\u003eWorklife\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\u003ci\u003eScatterbrain\u003c\/i\u003e is a brilliant and engaging user's guide to the brain, masterfully transforming discoveries from neuroscience into practical personal insights and disruptive corporate practice.' - Donald Hoffman, Professor of Cognitive Sciences at the University of California, and author of \u003ci\u003eThe Case Against Reality\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'For anyone who has ever momentarily blanked on a name, choked under pressure, or kicked themselves for making a \"careless\" mistake, you may now forgive yourself. With this insightful and accessible book, Beck humorously sledgehammers the notion that our brains are infallible and omniscient, guiding the reader through the myriad ways our nervous system can betray us and how to avoid the costliest miscues. All the while, Beck will leave you more in awe of the brain than ever before.' - Zach Schonbrun, author of \u003ci\u003eThe Performance Cortex\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'In an era of continuous self-optimisation, \u003ci\u003eScatterbrain\u003c\/i\u003e by German neuroscientist Dr Henning Beck offers novel insights on our often self-defeating pursuit of perfection, and provides a roadmap to more creative thinking and better decision-making to realise one's full potential. A must-read!' - Sandra Navidi, Founder and CEO of \u003ci\u003eBeyondGlobal\u003c\/i\u003e and best-selling author of \u003ci\u003e$uperHubs\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998600548588,"sku":"9781742236650","price":34.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8268183482808.jpg?v=1763222400"}],"url":"https:\/\/bookhero.live\/collections\/henning-beck.oembed","provider":"Book Hero","version":"1.0","type":"link"}