{"title":"Hanne Knight","description":"\u003cp\u003eWelcome to the captivating world of Hanne Knight, a leading voice in the realm of Business \u0026amp; Entrepreneurship. Hanne Knight is renowned for her insightful and practical approach to modern business challenges, making complex concepts accessible and engaging for readers of all levels.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable works is \u003cem\u003eDigital Marketing in Practice\u003c\/em\u003e, a must-read for anyone looking to master the art of online marketing. This book provides invaluable guidance and proven strategies, blending theory with real-world application to equip entrepreneurs and business professionals with the tools needed to thrive in the digital landscape.\u003c\/p\u003e\n\n\u003cp\u003eHanne Knight’s expertise extends across a variety of business topics, providing readers with a wealth of knowledge to draw upon. Her books are an essential addition to your library, whether you're a seasoned entrepreneur or just starting your journey in the business world. Dive into Hanne Knight’s collection today and empower yourself with the skills and insights needed for success in the ever-evolving arena of business.\u003c\/p\u003e","products":[{"product_id":"digital-marketing-in-practice-by-hanne-knight-9781398608870","title":"Digital Marketing in Practice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eHow do you create and measure digital marketing campaigns? How can you analyse competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital marketing.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eDigital Marketing in Practice\u003c\/i\u003e balances step-by-step practical coverage with academic theoretical context to offer a streamlined resource which doesn't assume prior subject area knowledge. It explores key definitions and best-practice for tools, channels and platforms including search engine optimisation (SEO), online advertising, social media marketing, email marketing, ecommerce and affiliate marketing. It shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eDigital Marketing in Practice\u003c\/i\u003e also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging, as well as respect legal considerations such as the GDPR (General Data Protection Regulation). Featuring interviews with industry professionals and case studies and examples from a range of brands including Adidas, Nielsen and The Eden Project, it also contains how-to guides, checklists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854452805868,"sku":"9781398608870","price":134.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398608870.jpg?v=1759242417"},{"product_id":"digital-marketing-in-practice-by-hanne-knight-9781398624726","title":"Digital Marketing in Practice","description":"\u003cp\u003e\u003cstrong\u003eLearn how to create effective digital marketing campaigns, analyze competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDigital Marketing in Practice\u003c\/em\u003e\u003c\/strong\u003e balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. \u003c\/p\u003e\u003cp\u003eFeatures include:  \u003c\/p\u003e\u003cp\u003e- New chapters on AI in digital marketing and phygital and experiential marketing \u003c\/p\u003e\u003cp\u003e- Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging \u003c\/p\u003e\u003cp\u003e- New and extended material on advergaming, deinfluencing and accessibility in website design \u003c\/p\u003e\u003cp\u003e- Interviews with industry professionals an real-world examples from PureSEO and the Met Office \u003c\/p\u003e\u003cp\u003e- Key-term boxes, how-to guides, check lists and critical thought pieces \u003c\/p\u003e\u003cp\u003eIt is supported by online resources of lecture slides, self-test questions, group activities, worksheets, additional interactive examples and further resource links.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47071828050156,"sku":"9781398624726","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26701113482685.jpg?v=1765054571"}],"url":"https:\/\/bookhero.live\/collections\/hanne-knight.oembed","provider":"Book Hero","version":"1.0","type":"link"}