{"title":"Gyles Lingwood","description":"\u003cp\u003eWelcome to our Gyles Lingwood collection! Here, you'll find a selection of books that dive into the world of copywriting, creativity, and innovative business communication. Gyles Lingwood, a respected author and educator, brings fresh perspectives to the fields of Business \u0026amp; Entrepreneurship and Arts \u0026amp; Culture, making them accessible and engaging for both beginners and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCopywriting Third Edition\u003c\/em\u003e, one of the standout titles in this collection, explores the art of crafting compelling and persuasive text. This comprehensive guide is perfect for anyone looking to master the nuances of copywriting and make their words work harder in today's competitive market.\u003c\/p\u003e\n\n\u003cp\u003eAnother intriguing read is \u003cem\u003eI love it. What is it?\u003c\/em\u003e, a book that delves into the heart of creative communication. It challenges readers to think differently about how they present ideas, encouraging a fresh look at the everyday concepts that shape our world.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're seeking inspiration for your business strategies, or you're simply curious about the world of creative arts, Gyles Lingwood’s works offer valuable insights that will enrich your understanding and spark your imagination.\u003c\/p\u003e","products":[{"product_id":"copywriting-third-edition-by-gyles-lingwood-9781529420241","title":"Copywriting Third Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAn inspiring and essential book for everyone interested in improving the way they write\u003c\/b\u003e. - \u003ci\u003eBrian Minards, School of Advertising, Academy of Art University, San Francisco\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines, and internal communications. Aspects of writing for social media are integrated throughout.\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThere are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, \u003cem\u003eCopywriting, Third Edition\u003c\/em\u003e takes you through step-by-step processes that can help you to write content quickly and effectively.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46451524698348,"sku":"9781529420241","price":81.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14624133482732.jpg?v=1747568655"},{"product_id":"i-love-it-what-is-it-by-turner-duckworth-9781838666064","title":"I love it. What is it?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNo other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. Published on the occasion of their 30th anniversary, \u003cem\u003eI love it. What is it?\u003c\/em\u003e showcases Turner Duckworth’s philosophies, learnings, and adventures from three decades of working with major brands and presents the firm’s unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.\u003c\/p\u003e\n\n\u003cp\u003eThe book, a fascinating anthology of essays, think pieces, and 150 colour illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures texts from leaders in the fascinating but often-hidden worlds of design and branding, including:\u003c\/strong\u003e Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s); Linda Lee (Chief Marketing Officer, Campbell Meals \u0026amp; Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Australia","offers":[{"title":"Default Title","offer_id":47340864766188,"sku":"9781838666064","price":70.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17645463482842.jpg?v=1772173276"}],"url":"https:\/\/bookhero.live\/collections\/gyles-lingwood.oembed","provider":"Book Hero","version":"1.0","type":"link"}