{"title":"Greg Nudelman","description":"\u003cp\u003eImmerse yourself in the insightful work of Greg Nudelman, a leading voice in the realm of \u003cem\u003eComputing \u0026amp; Technology\u003c\/em\u003e, specialising in User Experience (UX) design for advanced technological domains. His expertise lies in demystifying complex concepts, making them accessible to both seasoned professionals and beginners alike.\u003c\/p\u003e\n\n\u003cp\u003eGreg's renowned book, \u003cem\u003eUX for AI\u003c\/em\u003e, offers a groundbreaking perspective on integrating user-centric design principles with artificial intelligence. This innovative guide provides valuable strategies and practical techniques that help designers craft intuitive interfaces for AI-driven products and services.\u003c\/p\u003e\n\n\u003cp\u003eWith years of experience and a passion for user empowerment, Greg Nudelman's books are indispensable resources for anyone keen on understanding and shaping the future of technology through exceptional user experiences.\u003c\/p\u003e","products":[{"product_id":"ux-for-ai-by-greg-nudelman-9781394345922","title":"UX for AI","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn to research, plan, design, and test the UX of AI-powered products\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnlock the future of design with \u003ci\u003eUX for AI\u003c\/i\u003e—your indispensable guide to not only surviving but thriving in a world powered by artificial intelligence. Whether you're a seasoned UX designer or a budding design student, this book offers a lifeline for navigating the new normal, ensuring you stay relevant, valuable, and indispensable to your organisation.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eUX for AI: A Framework for Designing AI-Driven Products\u003c\/i\u003e, Greg Nudelman—a seasoned UX designer and AI strategist—delivers a battle-tested framework that helps you keep your edge, thrive in your design job, and seize the opportunities AI brings to the table. Drawing on insights from 35 real-world AI projects and acknowledging the hard truth that 85% of AI initiatives fail, this book equips you with the practical skills you need to reverse those odds.\u003c\/p\u003e\n\n\u003cp\u003eYou'll gain powerful tools to research, plan, design, and test user experiences that seamlessly integrate human-AI interactions. From practical design techniques to proven user research methods, this is the essential guide for anyone determined to create AI products that not only succeed but set new standards of value and impact.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside the book:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHands-on exercises: Build your confidence and skills with practice UX design tasks like Digital Twin and Value Matrix, which you can immediately apply to your own AI projects.\u003c\/li\u003e\n    \u003cli\u003eCommon AI patterns and best practices: Explore design strategies for LLMs (Large Language Models), search engines, copilots, and more.\u003c\/li\u003e\n    \u003cli\u003eProven user research strategies: Learn how to uncover user needs and behaviours in this brave new world of AI-powered design.\u003c\/li\u003e\n    \u003cli\u003eReal-world case studies: See how simple, practical UX approaches have prevented multimillion-dollar failures and unlocked unprecedented value.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for any UX designer working with AI-enabled and AI-driven products, \u003ci\u003eUX for AI\u003c\/i\u003e is also a must-read resource for designers-in-training and design students with an interest in artificial intelligence and contemporary design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000836407532,"sku":"9781394345922","price":94.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3999e9f1504c11b01adf84f4e0767826.jpg?v=1763323047"}],"url":"https:\/\/bookhero.live\/collections\/greg-nudelman.oembed","provider":"Book Hero","version":"1.0","type":"link"}