{"title":"Greg McDonald and Marshall Terrill","description":"\u003cp\u003eGreg McDonald and Marshall Terrill specialise in captivating biographies and memoirs that delve into the lives of iconic figures. Their works blend thorough research with engaging storytelling, offering readers intimate insights and compelling narratives.\u003c\/p\u003e\n\n\u003cp\u003eFrom detailed accounts of legendary personalities to revealing behind-the-scenes stories, this collection invites readers to explore the human stories behind fame and history with clarity and respect.\u003c\/p\u003e","products":[{"product_id":"elvis-and-the-colonel-by-greg-mcdonald-9781250892287","title":"Elvis and the Colonel","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA fresh biography of legendary entertainment manager Colonel Tom Parker, with a contrarian and corrective point of view.\u003c\/p\u003e\n\n\u003cp\u003eColonel Tom Parker, often reviled in his time, led the strategy from the earliest days of Elvis's career. Together, they built the most legendary partnership in show business. For the first time, Colonel Parker's story is told by an insider, Greg McDonald, who worked under Parker for years. Never-before-heard stories of Parker's collaboration with Elvis reveal the man behind the legend and the strategies that made Elvis a commercial groundbreaker.\u003c\/p\u003e\n\n\u003cp\u003eIngrained lore has it that Parker took advantage of \"poor country boy\" Elvis to sign the singer who became \"The King\". However, \u003cem\u003eElvis and the Colonel\u003c\/em\u003e shows that Elvis was not foolish when it came to business arrangements. This book is full of stories of innovations Parker made with his star client, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eingenious merchandising (e.g., selling both \"I love Elvis\" and \"I hate Elvis\" buttons)\u003c\/li\u003e\n  \u003cli\u003elicensing and branding, from suits to toys, ashtrays to guitars\u003c\/li\u003e\n  \u003cli\u003eestablishing The King as an artist-in-residence in Las Vegas\u003c\/li\u003e\n  \u003cli\u003ecreating televised concert events, like Elvis' Christmas special\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMany of the practices Parker established are still deployed today by most major agencies. Parker's experience as a carny and an immigrant shaped his management style when he was at his peak, showing how he adapted big top practices to the big time. The heart of \u003cem\u003eElvis and the Colonel\u003c\/em\u003e is the long, strong, warm and complex relationship between two iconic men.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48241164288236,"sku":"9781250892287","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781250892287-elvis-and-the-colonel-1.jpg?v=1787935331"}],"url":"https:\/\/bookhero.live\/collections\/greg-mcdonald-and-marshall-terrill.oembed","provider":"Book Hero","version":"1.0","type":"link"}