{"title":"Greg Engle","description":"\u003cp\u003eGreg Engle's work offers practical insights into the world of \u003cstrong\u003ebusiness and entrepreneurship\u003c\/strong\u003e, focusing on innovative sales strategies that empower professionals to build authentic demand. His writing distills complex concepts into accessible techniques suited for modern sales environments.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear guidance on refining sales approaches and enhancing client engagement, presented with an emphasis on real-world application and effectiveness. Engle’s books serve as valuable resources for those seeking to deepen their understanding of demand-driven sales.\u003c\/p\u003e","products":[{"product_id":"demand-side-sales-101-by-bob-moesta-9781544509983","title":"Demand-Side Sales 101","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFor a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.\u003c\/p\u003e\n\n\u003cp\u003eHere's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBob Moesta\u003c\/strong\u003e, lifelong innovator and coarchitect of the \"Jobs to be Done\" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales.\u003c\/p\u003e\n\n\u003cp\u003eNow, in \u003cem\u003eDemand-Side Sales 101\u003c\/em\u003e, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson—you'll want to help people make progress.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47933951443180,"sku":"9781544509983","price":72.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781544509983-demand-side-sales-101.jpg?v=1783887195"}],"url":"https:\/\/bookhero.live\/collections\/greg-engle.oembed","provider":"Book Hero","version":"1.0","type":"link"}