{"title":"Greg Braun","description":"\u003cp\u003eWelcome to the Greg Braun collection, where business insights meet entrepreneurial innovation. Greg Braun is a celebrated author in the realms of Business \u0026amp; Entrepreneurship, offering readers a fresh perspective on navigating the fast-paced world of modern business.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable works, \u003cem\u003eShareworthy\u003c\/em\u003e, stands out as a pivotal read for those eager to enhance their understanding of building successful business strategies in today's digital age. Greg Braun's writing is renowned for its clarity, practicality, and inspiring approach, making complex concepts accessible to readers at all levels of their entrepreneurial journey.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an established business leader or a budding entrepreneur, Greg Braun's books are designed to equip you with the tools and knowledge needed to succeed. Dive into his works to discover thought-provoking insights and actionable advice that can help transform your business endeavours.\u003c\/p\u003e","products":[{"product_id":"shareworthy-by-robin-landa-9780231208260","title":"Shareworthy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. We want to align ourselves with brands that are ethical and purpose-driven, and that take responsibility for their actions and messaging.\u003c\/p\u003e\n\n\u003cp\u003eThis indispensable book reveals what makes brand stories \u003cem\u003eshareworthy\u003c\/em\u003e and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.\u003c\/p\u003e\n\n\u003cp\u003eThey demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism, and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove.\u003c\/p\u003e\n\n\u003cp\u003eTimely and actionable, \u003cem\u003eShareworthy\u003c\/em\u003e shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854828490988,"sku":"9780231208260","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2dc92c0ff9e93456a4d3d9261e90d69b.jpg?v=1759264279"}],"url":"https:\/\/bookhero.live\/collections\/greg-braun.oembed","provider":"Book Hero","version":"1.0","type":"link"}