{"title":"Grant Cardone","description":"\u003cp\u003eGrant Cardone's books offer a bold and unapologetic approach to achieving success in business and life. With an emphasis on ambition and relentless effort, his works inspire readers to adopt a mindset of \u003cem\u003emassive action\u003c\/em\u003e and to push beyond conventional limits.\u003c\/p\u003e\n\n\u003cp\u003eBlending practical sales strategies with motivational insight, Cardone's writing challenges you to elevate your personal and professional standards. Whether seeking to boost your sales skills or cultivate unstoppable drive, his books provide a forceful guide to reaching your highest potential.\u003c\/p\u003e","products":[{"product_id":"the-10x-rule-by-grant-cardone-9780470627600","title":"The 10X Rule","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAchieve \"Massive Action\" results and accomplish your business dreams!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhile most people operate with only three degrees of action—no action, retreat, or normal action—if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted fourth degree of action. This fourth degree, also known as the 10X Rule, is that level of action that guarantees companies and individuals realise their goals and dreams.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe 10X Rule\u003c\/em\u003e unveils the principle of \"Massive Action,\" allowing you to blast through business clichés and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLearn the \"Estimation of Effort\" calculation to ensure you exceed your targets.\u003c\/li\u003e\n    \u003cli\u003eMake the Fourth Degree a way of life and defy mediocrity.\u003c\/li\u003e\n    \u003cli\u003eDiscover the time management myth.\u003c\/li\u003e\n    \u003cli\u003eGet the exact reasons why people fail and others succeed.\u003c\/li\u003e\n    \u003cli\u003eKnow the exact formula to solve problems.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eExtreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with \u003cem\u003eThe 10X Rule\u003c\/em\u003e, remove luck and chance from your business equation, and lock in massive success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46796772671724,"sku":"9780470627600","price":47.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15040553482355.jpg?v=1757107789"},{"product_id":"if-youre-not-first-youre-last-by-grant-cardone-9780470624357","title":"If You're Not First, You're Last","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDuring economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.\u003c\/p\u003e\n\n\u003cp\u003eBut imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eIf You’re Not First, You’re Last\u003c\/i\u003e is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more.\u003c\/p\u003e\n\n\u003cp\u003eKey concepts in \u003ci\u003eIf You’re Not First, You’re Last\u003c\/i\u003e include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eConverting the Unsold to Sold\u003c\/li\u003e\n    \u003cli\u003eThe Power Schedule to Maximize Sales\u003c\/li\u003e\n    \u003cli\u003eYour Freedom Financial Plan\u003c\/li\u003e\n    \u003cli\u003eThe Unreasonable Selling Attitude\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854600655084,"sku":"9780470624357","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470624357.jpg?v=1759248735"},{"product_id":"be-obsessed-or-be-average-by-grant-cardone-9781101981054","title":"Be Obsessed Or Be Average","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom the New York Times bestselling author of \u003cem\u003eThe 10X Rule\u003c\/em\u003e and \u003cem\u003eIf You're Not First, You're Last\u003c\/em\u003e comes an in-your-face wake-up call for anyone truly ready for success.\u003c\/p\u003e\n\n\u003cp\u003eFrom the millionaire entrepreneur and New York Times bestselling author of \u003cem\u003eThe 10X Rule\u003c\/em\u003e comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.\u003c\/p\u003e\n\n\u003cp\u003eBefore Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.\u003c\/p\u003e\n\n\u003cp\u003eGrant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else's version of middle-class success. But when he tried it their way, he hit rock bottom.\u003c\/p\u003e\n\n\u003cp\u003eThen he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane.\u003c\/p\u003e\n\n\u003cp\u003eObsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional.\u003c\/p\u003e\n\n\u003cp\u003eIf you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cem\u003eSet crazy goals\u003c\/em\u003e - and reach them, every single day.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cem\u003eFeed the beast\u003c\/em\u003e - when you value money and spend it on the right things, you get more of it.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cem\u003eShut down the doubters\u003c\/em\u003e - and use your haters as fuel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs through your obsessions. It's a simple choice: be obsessed or be average.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46868200882412,"sku":"9781101981054","price":95.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9272343482580.jpg?v=1759751858"},{"product_id":"sell-or-be-sold-by-grant-cardone-9781608322565","title":"Sell or Be Sold","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can—and should—be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eSell or Be Sold\u003c\/em\u003e, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness.\u003c\/p\u003e\n\n\u003cp\u003eCardone will also teach you the success essentials of:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSelling in a bad economy\u003c\/li\u003e\n  \u003cli\u003eOvercoming call reluctance\u003c\/li\u003e\n  \u003cli\u003eFilling your pipeline with new business\u003c\/li\u003e\n  \u003cli\u003eStaying positive, despite rejection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith the experience of a seasoned sales vet at the helm, \u003cem\u003eSell or Be Sold\u003c\/em\u003e will change the way you perceive the sale—and life.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67712119374060,"sku":"9781608322565","price":54.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781608322565-sell-or-be-sold-1.jpg?v=1791849313"}],"url":"https:\/\/bookhero.live\/collections\/grant-cardone.oembed","provider":"Book Hero","version":"1.0","type":"link"}