{"title":"Giulia Calabretta","description":"\u003cp\u003eWelcome to our collection featuring the insightful works of Giulia Calabretta. As a renowned author and thought leader in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, Giulia Calabretta brings a fresh perspective to the strategic role of design in business growth and innovation.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable works is \u003cem\u003eStrategic Design\u003c\/em\u003e, a compelling book that delves into how design thinking can be leveraged to cultivate a competitive edge and drive organisational success. Giulia’s expertise lies in effectively aligning design strategies with business goals, making her books a valuable resource for entrepreneurs, business leaders, and anyone interested in the intersection of design and business.\u003c\/p\u003e\n\n\u003cp\u003eExplore Giulia Calabretta’s collection to gain actionable insights and practical strategies that can transform your approach to business and foster innovation within your organisation. Whether you're a seasoned entrepreneur or just starting your journey, her writings offer guidance that is both educational and inspiring. Discover how integrating strategic design can lead to sustainable success and innovation.\u003c\/p\u003e","products":[{"product_id":"strategic-design-by-giulia-calabretta-9789063694456","title":"Strategic Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDesign professionals are no longer just executors of new product\/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this strategic role, design professionals need to master a set of strategic practices—i.e., routinized strategic actions and ways of working.\u003c\/p\u003e\n\n\u003cp\u003eHowever, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. In \u003cem\u003eStrategic Design\u003c\/em\u003e by Giulia Calabretta and Gerda Gemser, we provide an overview of these practices, of tools supporting these practices, and of case examples in which companies and designers have effectively used these practices.\u003c\/p\u003e\n\n\u003cp\u003eThis book will help design professionals to become familiar with effective practices and tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools. The cases in this book will refer to companies of different size and age, operating locally or globally, and offering products and\/or services.\u003c\/p\u003e\n\n\u003cp\u003eIt will be aimed at design professionals who are or want to be involved in innovation on a strategic level (e.g., co-development of design briefs, innovation portfolio management, growth strategy, business model innovation). These design professionals might be working for design\/innovation consultancies or as design\/innovation managers within a company.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46723156967660,"sku":"9789063694456","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3191713485415.jpg?v=1754667473"}],"url":"https:\/\/bookhero.live\/collections\/giulia-calabretta.oembed","provider":"Book Hero","version":"1.0","type":"link"}