{"title":"Gary Vaynerchuk","description":"\u003cp\u003eGary Vaynerchuk, fondly known as Gary Vee, is a prominent voice in the realms of business and self-development. As an influential entrepreneur and digital marketing expert, his engaging and straightforward style has inspired millions around the globe. Readers eager to learn from his insights will find invaluable advice across his diverse range of works.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003e#AskGaryVee\u003c\/em\u003e, Gary takes a deep dive into the pressing questions from his online community, offering practical solutions and storytelling. For those looking to understand personal branding and online influence, \u003cem\u003eCrush It!\u003c\/em\u003e and its follow-up \u003cem\u003eCrushing It!\u003c\/em\u003e provide the perfect blueprint to harness the power of digital platforms.\u003c\/p\u003e\n\n\u003cp\u003eIf you're focused on mastering social media strategy, \u003cem\u003eJab, Jab, Jab, Right Hook\u003c\/em\u003e is your guide to crafting compelling content that engages audiences across various platforms. For a refreshing twist, explore his children’s book, \u003cem\u003eMeet Me in the Middle\u003c\/em\u003e, which aims to imbue young readers with the values of creativity and communication.\u003c\/p\u003e\n\n\u003cp\u003eGary's \u003cem\u003eDay Trading Attention\u003c\/em\u003e offers dynamic insights into the modern economy where attention is the most valuable currency, while \u003cem\u003eTwelve And A Half\u003c\/em\u003e delves into the essential emotional skills needed to thrive in today’s business landscape.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re charting your path in business or seeking personal growth, Gary Vee’s collection provides a wealth of knowledge, practical advice, and motivation. Explore these titles to spearhead your entrepreneurial journey and personal development.\u003c\/p\u003e","products":[{"product_id":"day-trading-attention","title":"Day Trading Attention","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNew York Times\u003c\/em\u003e and \u003cem\u003eUSA Today\u003c\/em\u003e Bestseller\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” \u003cstrong\u003e— Michael Rubin, CEO of Fanatics\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn his 2013 bestseller \u003cem\u003eJab, Jab, Jab, Right Hook\u003c\/em\u003e, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivising new styles of content. New skills are necessary to create advertising that builds brand and sales.\u003c\/p\u003e\n\n\u003cp\u003eIn his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are \u003cem\u003einterested\u003c\/em\u003e in, rather than who they \u003cem\u003efollow\u003c\/em\u003e. In \u003cem\u003eDay Trading Attention\u003c\/em\u003e, Gary offers detailed advice on how small businesses, large corporations, and creators can:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstand attention—what it is, where it is, where it’s underpriced, and how to leverage it\u003c\/li\u003e\n    \u003cli\u003eProduce relevant, strategic content\u003c\/li\u003e\n    \u003cli\u003eUse modern advertising platforms to build brand and grow sales in today’s rapidly changing environment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45685928460524,"sku":"9780063392724","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780063392724.jpg?v=1725458405"},{"product_id":"day-trading-attention-by-gary-vaynerchuk-9780063317598","title":"Day Trading Attention","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNew York Times\u003c\/em\u003e and \u003cem\u003eUSA Today\u003c\/em\u003e Bestseller\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” \u003cstrong\u003e— Michael Rubin, CEO of Fanatics\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.\u003c\/p\u003e\n\n\u003cp\u003eIn his 2013 bestseller \u003cem\u003eJab, Jab, Jab, Right Hook\u003c\/em\u003e, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivising new styles of content. New skills are necessary to create advertising that builds brand and sales.\u003c\/p\u003e\n\n\u003cp\u003eIn his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms.\u003c\/p\u003e\n\n\u003cp\u003eInformed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are \u003cem\u003einterested\u003c\/em\u003e in, rather than who they \u003cem\u003efollow\u003c\/em\u003e. In \u003cem\u003eDay Trading Attention\u003c\/em\u003e, Gary offers detailed advice on how small businesses, large corporations, and creators can:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstand attention—what it is, where it is, where it’s underpriced, and how to leverage it\u003c\/li\u003e\n    \u003cli\u003eProduce relevant, strategic content\u003c\/li\u003e\n    \u003cli\u003eUse modern advertising platforms to build brand and grow sales in today’s rapidly changing environment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45975773577452,"sku":"9780063317598","price":72.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780063317598.jpg?v=1733791015"},{"product_id":"askgaryvee-by-gary-vaynerchuk-9780063244672","title":"#AskGaryVee","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author draws from his popular show \u003cem\u003e#AskGaryVee\u003c\/em\u003e to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.\u003c\/p\u003e\n\n\u003cp\u003eGary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e#AskGaryVee\u003c\/em\u003e showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, \u003cem\u003e#AskGaryVee\u003c\/em\u003e is your essential guide to making things happen in a big way.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45979502641388,"sku":"9780063244672","price":37.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780063244672.jpg?v=1733873932"},{"product_id":"crush-it-by-gary-vaynerchuk-9780063244665","title":"Crush It!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDo you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eCrush It!\u003c\/em\u003e Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day, he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.\u003c\/p\u003e\n\n\u003cp\u003eBy the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, \u003cem\u003eCrush It!\u003c\/em\u003e is the ultimate driver’s manual for modern business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45979510374636,"sku":"9780063244665","price":32.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780063244665.jpg?v=1733874260"},{"product_id":"crushing-it-by-gary-vaynerchuk-9780062845023","title":"Crushing It!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFour-time \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favour of pursuing their dreams by building thriving businesses and extraordinary personal brands.\u003c\/p\u003e\n\n\u003cp\u003eIn his 2009 international bestseller \u003cem\u003eCrush It,\u003c\/em\u003e Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In \u003cem\u003eCrushing It!\u003c\/em\u003e Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following \u003cem\u003eCrush It\u003c\/em\u003e principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what \u003cem\u003eCrushing It!\u003c\/em\u003e teaches readers to do.\u003c\/p\u003e\n\n\u003cp\u003eIn this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, \u003cem\u003eCrushing It!\u003c\/em\u003e illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCrushing It!\u003c\/em\u003e is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":46018545844460,"sku":"9780062845023","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780062845023.jpg?v=1734347982"},{"product_id":"twelve-and-a-half-by-gary-vaynerchuk-9780063203839","title":"Twelve And A Half","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eUSA Today\u003c\/em\u003e Bestseller\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFor decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasised in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.\u003c\/p\u003e\n\n\u003cp\u003eIn this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.\u003c\/p\u003e\n\n\u003cp\u003eGary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.\u003c\/p\u003e\n\n\u003cp\u003eThis iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organisations that last.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46019099164908,"sku":"9780063203839","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780063203839.jpg?v=1734351124"},{"product_id":"jab-jab-jab-right-hook-by-gary-vaynerchuk-9780062273062","title":"Jab, Jab, Jab, Right Hook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eNew York Times\u003c\/em\u003e bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of \u003cem\u003eCrush It!\u003c\/em\u003e and \u003cem\u003eThe Thank You Economy\u003c\/em\u003e with a fresh spin, \u003cem\u003eJab, Jab, Jab, Right Hook\u003c\/em\u003e is a blueprint to social media marketing strategies that really work.\u003c\/p\u003e\n\n\u003cp\u003eWhen managers and marketers outline their social media strategies, they plan for the \"right hook\"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow.\u003c\/p\u003e\n\n\u003cp\u003eRight hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. 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