{"title":"Gareth J Harvey","description":"\u003cp\u003eWelcome to our curated collection featuring the works of \u003cem\u003eGareth J Harvey\u003c\/em\u003e, a prominent author in the realm of Business and Entrepreneurship. With a keen focus on the intricacies of consumer behaviour, Gareth J Harvey masterfully bridges the gap between psychological insights and practical business applications.\u003c\/p\u003e\n\n\u003cp\u003eHis well-regarded book, \u003cem\u003eApplied Consumer Psychology\u003c\/em\u003e, serves as a vital resource for professionals looking to delve deeper into the dynamics of consumer decision-making. Known for translating complex psychological concepts into accessible strategies, Gareth’s works are instrumental for anyone eager to enhance their understanding of consumer psychology within the business context.\u003c\/p\u003e\n\n\u003cp\u003eThis collection is a must-explore for entrepreneurs, business students, and professionals seeking to leverage psychological principles to drive business success. Dive into Gareth J Harvey’s compelling narratives and equip yourself with the knowledge to innovate and lead in today’s competitive marketplace.\u003c\/p\u003e","products":[{"product_id":"applied-consumer-psychology-by-gareth-j-harvey-9781398620797","title":"Applied Consumer Psychology","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eApplied Consumer Psychology\u003c\/i\u003e is ideal for students of consumer psychology, specifically at final year undergraduate and postgraduate levels. It is structured around the different practical tasks that marketers face every day.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003efeatures chapters on attention, motivation, personality and consumer learning\u003c\/li\u003e\n  \u003cli\u003edemonstrates how these are used in practice across the marketing function\u003c\/li\u003e\n  \u003cli\u003eshows how language in copywriting can affect perception of discount pricing and how eye-tracking technology can help understand what really captures people's attention in advertisements\u003c\/li\u003e\n  \u003cli\u003eincludes real-world examples from Persil, Boehringer Ingelheim and Cadbury\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe topics are explored using the latest research and applications, discussing the psychological mechanisms that explain the behaviour. \u003ci\u003eApplied Consumer Psychology\u003c\/i\u003e will be supported by pedagogical features such as chapter summaries, a glossary of terms and multiple choice questions to help reinforce student learning. Online resources include lecturer PowerPoint slides and interactive experiments.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871318692076,"sku":"9781398620797","price":104.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26661823482685.jpg?v=1759875007"}],"url":"https:\/\/bookhero.live\/collections\/gareth-j-harvey.oembed","provider":"Book Hero","version":"1.0","type":"link"}