{"title":"Frank Lavin","description":"\u003cp\u003eWelcome to the collection of works by Frank Lavin, a distinguished author whose writing spans the intriguing worlds of politics and business. Known for his insightful and engaging style, Lavin brings his extensive expertise and firsthand experiences to his readers, making complex topics accessible and enthralling.\u003c\/p\u003e\n\n\u003cp\u003eLavin's \u003cem\u003eInside the Reagan White House\u003c\/em\u003e is a compelling journey into the corridors of power. Drawing from his years as a political insider, this biography offers a behind-the-scenes look at the Reagan administration, providing a unique perspective on political strategies and historical events that shaped the era.\u003c\/p\u003e\n\n\u003cp\u003eIn the realm of business, Lavin's expertise shines through with \u003cem\u003eThe Smart Business Guide to China E-Commerce\u003c\/em\u003e. This essential guide demystifies the complexities of entering the Chinese e-commerce market. Whether you're a budding entrepreneur or a seasoned business professional, Lavin's insights into China's rapidly evolving digital marketplace are invaluable.\u003c\/p\u003e\n\n\u003cp\u003eFrank Lavin's work is a must-read for anyone interested in the intersections of history, politics, and business. Explore his books and gain a deeper understanding of key historical moments and strategies for global business success.\u003c\/p\u003e","products":[{"product_id":"the-smart-business-guide-to-china-e-commerce-by-frank-lavin-9789814954655","title":"THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow to win in the world's largest retail market.\u003c\/p\u003e\n\n\u003cp\u003eChina is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Smart Business Guide to China E-commerce\u003c\/em\u003e helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.\u003c\/p\u003e\n\n\u003cp\u003eA quick, punchy read, \u003cem\u003eThe Smart Business Guide to China E-commerce\u003c\/em\u003e is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow any brand can be a pure-play e-commerce brand in China\u003c\/li\u003e\n  \u003cli\u003eHow Chinese consumers are different from U.S. consumers\u003c\/li\u003e\n  \u003cli\u003eThe main platforms and social media channels\u003c\/li\u003e\n  \u003cli\u003eCase studies of success and failure in China\u003c\/li\u003e\n  \u003cli\u003eHow to deal with market entry challenges, trademark registration, and product approval\u003c\/li\u003e\n  \u003cli\u003eHow to compete and win in the most challenging - and most promising - retail market in the world\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337695809772,"sku":"9789814954655","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16887773485682.jpg?v=1743714106"},{"product_id":"inside-the-reagan-white-house-by-frank-lavin-9798888456941","title":"Inside the Reagan White House","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eAn inside look at the most successful president of modern times.\u003c\/b\u003e\n\n\u003cp\u003eWhat makes a good White House memoir? The right mix of personal stories, insight on the president, discussion of policy and historical events, and crazy, colourful anecdotes that capture the reader’s attention.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eInside the Reagan White House\u003c\/i\u003e has all this—plus a vivid take on the Reagan assassination attempt, Gorbachev and the Reykjavik summit, Ollie North and the Contras, the 1988 Bush-Dukakis contest—and other critical moments of that era.\u003c\/p\u003e\n\n\u003cp\u003eOriginal insight on Ronald Reagan, as well as discussions of cabinet members and others, are interspersed with personal anecdotes, off-hand comments, and unique family details that historians and general readers will love.\u003c\/p\u003e\n\n\u003cp\u003eOn the colourful side, the action moves from movie stars to Soviet spies to (literal) knife fights, neo-Nazis, plain old Nazis, intimate affairs, fights on planes, and con men chased by INTERPOL.\u003c\/p\u003e\n\n\u003cp\u003eAt the heart of the story are the thousands of dedicated, patriotic Americans who helped Ronald Reagan as he worked to push back against the Soviet Union, promote democracy, improve trade, lower taxes, and reduce the size and scope of government.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46844133933292,"sku":"9798888456941","price":72.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6723143488913.jpg?v=1758828024"}],"url":"https:\/\/bookhero.live\/collections\/frank-lavin.oembed","provider":"Book Hero","version":"1.0","type":"link"}