{"title":"Evgenii Prussakov","description":"\u003cp\u003eDiscover the insightful works of \u003cem\u003eEvgenii Prussakov\u003c\/em\u003e, a renowned figure in the realm of \u003cstrong\u003eBusiness \u0026amp; Entrepreneurship\u003c\/strong\u003e. As an expert in affiliate marketing, Prussakov has carved out a niche with his profound understanding and practical guidance on managing successful affiliate programmes. His book, \u003cem\u003eAffiliate Program Management\u003c\/em\u003e, is a cornerstone in the field, offering essential strategies and techniques for marketers looking to optimise their affiliate operations.\u003c\/p\u003e\n\n\u003cp\u003ePrussakov's writings are characterised by their clarity and actionable insights, making them invaluable resources for both budding entrepreneurs and seasoned professionals alike. Whether you're new to the concept of affiliate marketing or an experienced practitioner seeking to refine your approach, Evgenii Prussakov's books promise to enhance your understanding and help foster growth in your business ventures.\u003c\/p\u003e","products":[{"product_id":"affiliate-program-management-by-evgenii-prussakov-9780470651735","title":"Affiliate Program Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eAffiliate marketing is hot; here's how to get your program going\u003c\/b\u003e\n\n\u003cp\u003eNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular \u003ci\u003eAn Hour a Day\u003c\/i\u003e format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAffiliate marketing programs help boost marketing efforts without incurring excessive costs; this \u003ci\u003eHour a Day\u003c\/i\u003e guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know.\u003c\/li\u003e\n  \u003cli\u003eOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimising a successful affiliate marketing program.\u003c\/li\u003e\n  \u003cli\u003eCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eAffiliate Program Management: An Hour a Day\u003c\/i\u003e is the do-it-yourself guide to planning and maintaining a successful affiliate program.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853928812780,"sku":"9780470651735","price":77.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15281903482355.jpg?v=1759226130"}],"url":"https:\/\/bookhero.live\/collections\/evgenii-prussakov.oembed","provider":"Book Hero","version":"1.0","type":"link"}