{"title":"Eric Siegel","description":"\u003cp\u003eDiscover the innovative world of Eric Siegel, a trailblazer in the realms of predictive and strategic analytics. As an esteemed author, Siegel brings clarity and insight into the field of analytics, making complex concepts accessible and applicable to real-world business challenges.\u003c\/p\u003e\n\n\u003cp\u003eIn his seminal work, \u003cem\u003ePredictive Analytics\u003c\/em\u003e, Eric Siegel delves into the power of predictive models and their transformative impact on decision-making and strategy formulation. This book serves as a cornerstone for anyone looking to harness the potential of data-driven insights to revolutionise business practices.\u003c\/p\u003e\n\n\u003cp\u003eComplementing this, \u003cem\u003eStrategic Analytics: The Insights You Need from Harvard Business Review\u003c\/em\u003e offers a curated collection of cutting-edge strategies and ideas from leading experts, including Siegel, on effectively leveraging analytics within an organisational context. This book is a must-read for those aiming to stay ahead in the fast-paced world of business and entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned professional or a budding entrepreneur, Eric Siegel's works provide valuable guidance and knowledge, helping you enhance your understanding and application of analytics in business.\u003c\/p\u003e","products":[{"product_id":"strategic-analytics-the-insights-you-need-from-harvard-business-review-by-harvard-business-review-9781633698987","title":"Strategic Analytics: The Insights You Need from Harvard Business Review","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIs your data strategy ready for the next wave of analytics?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eData analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential—and your competitors will be gaining speed while you fall behind.\u003c\/p\u003e\n\n\u003cp\u003eThese articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of now, how they will evolve, and how to adopt their use in your organisation. \u003ci\u003eStrategic Analytics: The Insights You Need from Harvard Business Review\u003c\/i\u003e will help you kick off urgent conversations, focus on the right initiatives in your company, and capitalise on the opportunity of analytics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723137700076,"sku":"9781633698987","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18237363482769.jpg?v=1754666556"},{"product_id":"predictive-analytics-by-eric-siegel-9781119145677","title":"Predictive Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\"Mesmerizing \u0026amp; fascinating...\" - \u003ci\u003eThe Seattle Post-Intelligencer\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"The Freakonomics of big data.\" - Stein Kretsinger, founding executive of Advertising.com\u003c\/p\u003e\n\n\u003cp\u003eAward-winning | Used by over 30 universities | Translated into 9 languages\u003c\/p\u003e\n\n\u003cp\u003eAn introduction for everyone. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Rather than a how-to guide for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.\u003c\/p\u003e\n\n\u003cp\u003ePrediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behaviour combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimises social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data.\u003c\/p\u003e\n\n\u003cp\u003eAccumulated in large part as the by-product of routine tasks, data is the unsalted, flavourless residue deposited en masse as organisations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. \u003ci\u003ePredictive Analytics\u003c\/i\u003e unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behaviour of individuals.\u003c\/p\u003e\n\n\u003cp\u003ePerfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction, now in its Revised and Updated edition, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhat type of mortgage risk Chase Bank predicted before the recession.\u003c\/li\u003e\n  \u003cli\u003ePredicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves.\u003c\/li\u003e\n  \u003cli\u003eWhy early retirement predicts a shorter life expectancy and vegetarians miss fewer flights.\u003c\/li\u003e\n  \u003cli\u003eFive reasons why organisations predict death, including one health insurance company.\u003c\/li\u003e\n  \u003cli\u003eHow U.S. Bank and Obama for America calculated the way to most strongly persuade each individual.\u003c\/li\u003e\n  \u003cli\u003eWhy the NSA wants all your data: machine learning supercomputers to fight terrorism.\u003c\/li\u003e\n  \u003cli\u003eHow IBM's Watson computer used predictive modelling to answer questions and beat the human champs on TV's Jeopardy!\u003c\/li\u003e\n  \u003cli\u003eHow companies ascertain untold, private truths, like how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.\u003c\/li\u003e\n  \u003cli\u003eHow judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison.\u003c\/li\u003e\n  \u003cli\u003e182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHow does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.\u003c\/p\u003e\n\n\u003cp\u003eA truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it or consumed by it, get a handle on the power of \u003ci\u003ePredictive Analytics\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854784975084,"sku":"9781119145677","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c29fd0f80d52074608db65d2ce5bdeb2.jpg?v=1759265161"}],"url":"https:\/\/bookhero.live\/collections\/eric-siegel.oembed","provider":"Book Hero","version":"1.0","type":"link"}