{"title":"Emily Dreyfuss","description":"\u003cp\u003eWelcome to our collection of works by \u003cem\u003eEmily Dreyfuss\u003c\/em\u003e, a prominent voice in the field of \u003cstrong\u003ePolitics \u0026amp; Current Affairs\u003c\/strong\u003e. An accomplished writer and journalist, Emily Dreyfuss delves deeply into the intricate world of digital culture and its impact on contemporary society.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eMeme Wars\u003c\/em\u003e, where Dreyfuss expertly explores the powerful role memes play in shaping public discourse and influencing political landscapes. Her insightful analysis helps readers understand the ever-evolving dynamics of online communication and its significance in today's world.\u003c\/p\u003e\n\n\u003cp\u003eEmily Dreyfuss captivates with her accessible yet profound writing style, making complex subjects engaging and relatable. Her works are essential reading for anyone interested in the intersection of technology, media, and politics.\u003c\/p\u003e","products":[{"product_id":"meme-wars-by-joan-donovan-9781635578638","title":"Meme Wars","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA groundbreaking investigation into the digital underworld, where far-right operatives wage wars against mainstream America, from a masterful trio of experts in media and tech.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eMemes have long been dismissed as inside jokes with no political importance. Nothing could be further from the truth. Memes are bedrock to the strategy of conspiracists such as Alex Jones, provocateurs like Milo Yiannopoulos, white nationalists like Nick Fuentes, and tacticians like Roger Stone. While the media and most politicians struggle to harness the organising power of the internet, the “redpill right” weaponises memes, pushing conspiracy theories and disinformation into the mainstream to drag people down the rabbit hole. These meme wars stir strong emotions, deepen partisanship, and get people off their keyboards and into the streets—and the steps of the US Capitol.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMeme Wars\u003c\/i\u003e is the first major account of how “Stop the Steal” went from online to real life, from the wires to the weeds. Leading media expert Joan Donovan, PhD, veteran tech journalist Emily Dreyfuss, and cultural ethnographer Brian Friedberg pull back the curtain on the digital war rooms in which a vast collection of antiesablishmentarians bond over hatred of liberal government and media. Together as a motley reactionary army, they use memes and social media to seek out new recruits, spread ideologies, and remake America according to their desires.\u003c\/p\u003e\n\n\u003cp\u003eA political thriller with the substance of a rigorous history, \u003ci\u003eMeme Wars\u003c\/i\u003e is the astonishing story of how extremists are yanking our culture and politics to the right. And it’s a warning that if we fail to recognise these powerful undercurrents, the great meme war for the soul of America will soon be won.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46849564606700,"sku":"9781635578638","price":42.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8948083482770.jpg?v=1759051329"}],"url":"https:\/\/bookhero.live\/collections\/emily-dreyfuss.oembed","provider":"Book Hero","version":"1.0","type":"link"}