{"title":"Elizabeth Stillman","description":"\u003cp\u003eWelcome to the captivating world of \u003cem\u003eElizabeth Stillman\u003c\/em\u003e, an acclaimed author who brings depth and clarity to the complex realms of business and entrepreneurship. Her profound insights into strategic thinking are well exemplified in her popular work, \u003cstrong\u003eThe Soul of Strategy\u003c\/strong\u003e. Elizabeth Stillman is renowned for her exceptional ability to distil intricate concepts into practical, actionable frameworks that are accessible to both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eAs you delve into her collection, anticipate encountering a treasure trove of strategies that fuse traditional business acumen with innovative perspectives. Elizabeth's books are a testament to her keen understanding of the ever-evolving business landscape, guiding readers through the intricacies of modern business dynamics with seasoned wisdom and contemporary insights.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to elevate your strategic planning skills or seeking inspiration to invigorate your entrepreneurial ventures, Elizabeth Stillman's works serve as an invaluable resource. Her writing balances theoretical knowledge with real-world applications, ensuring that you come away equipped with the tools needed for tangible success.\u003c\/p\u003e\n\n\u003cp\u003eExplore Elizabeth Stillman's bookstore collection today and discover insights that can transform your approach to business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"the-soul-of-strategy-by-elizabeth-stillman-9781394279937","title":"The Soul of Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA powerful and original new take on business strategy—with the customer at the centre of it—designed to generate enduring competitive advantage\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhen setting strategy, organisations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer—the soul of any organisation. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Soul of Strategy\u003c\/i\u003e, two veteran strategists and academics deliver a straightforward new approach to business strategy—one that builds and expands on the classic work of Peter Drucker—recognising the inescapable reality, faced by every organisation, that a firm's primary job is to create and keep customers.\u003c\/p\u003e\n\n\u003cp\u003eThe book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organisations in a variety of industries. You'll find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA clear description of the concept of customer centricity and its value to the organisation.\u003c\/li\u003e\n    \u003cli\u003eA new consumer behaviour framework that will enable you to ask the right questions to elicit unique, actionable customer insights.\u003c\/li\u003e\n    \u003cli\u003eA “Customer Choice Cascade” that details how to select, prioritise, and deliver value for both customers and the firm.\u003c\/li\u003e\n    \u003cli\u003eA balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers.\u003c\/li\u003e\n    \u003cli\u003eThe key role that customer insight data play in setting customer-centred strategy.\u003c\/li\u003e\n    \u003cli\u003eExpansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for managers, executives, board members, and other business leaders, \u003ci\u003eThe Soul of Strategy\u003c\/i\u003e is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871576314092,"sku":"9781394279937","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11339013482684.jpg?v=1759884508"}],"url":"https:\/\/bookhero.live\/collections\/elizabeth-stillman.oembed","provider":"Book Hero","version":"1.0","type":"link"}