{"title":"Edward de Bono","description":"\u003cp\u003eDive into the pioneering world of Edward de Bono, a visionary thinker celebrated for his groundbreaking work in creative and constructive thinking. Renowned for introducing concepts like 'lateral thinking', de Bono's books provide invaluable insights into effective problem-solving and innovative thought strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong his compelling works, \u003cem\u003eAtlas of Management Thinking\u003c\/em\u003e and \u003cem\u003eSix Thinking Hats\u003c\/em\u003e are indispensable for those in Business \u0026amp; Entrepreneurship, offering tools to enhance decision-making and team productivity. These titles equip readers with methods to navigate complex business landscapes with clarity and confidence.\u003c\/p\u003e\n\n\u003cp\u003eIn the realm of Self-Help \u0026amp; Personal Development, Edward de Bono delivers transformative perspectives with \u003cem\u003eHandbook for a Positive Revolution\u003c\/em\u003e and \u003cem\u003eHow To Have A Beautiful Mind\u003c\/em\u003e. These books encourage readers to cultivate a positive mindset and enrich interpersonal skills, fostering personal growth and enriched lives.\u003c\/p\u003e\n\n\u003cp\u003eDelve deeper with \u003cem\u003eThe Mechanism of Mind\u003c\/em\u003e and \u003cem\u003eTextbook of Wisdom\u003c\/em\u003e, where de Bono explores the intricate workings of the mind, offering readers a profound understanding of human cognition and the nature of wisdom.\u003c\/p\u003e\n\n\u003cp\u003eEdward de Bono's legacy lies in his ability to inspire actionable change through innovative thinking. His works remain a crucial resource for anyone eager to enhance their mental agility and transform their approach to problems, both big and small.\u003c\/p\u003e","products":[{"product_id":"how-to-have-a-beautiful-mind","title":"How To Have A Beautiful Mind","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the secrets to a beautiful mind with \u003cem\u003eHow To Have A Beautiful Mind\u003c\/em\u003e by Edward de Bono. This enlightening and transformative book explores the essence of true beauty, which extends beyond physical appearance and delves into the realms of creativity, imagination, and effective communication. Through practical advice and exercises, de Bono demonstrates how anyone can cultivate a fascinating, engaging, and attractive mind.\u003c\/p\u003e\n\n\u003cp\u003eIn a world where millions spend fortunes on enhancing their outer beauty—cosmetics, plastic surgery, diets, and gym memberships—you will learn that the key to true attractiveness lies within your intellect. \u003cem\u003eHow To Have A Beautiful Mind\u003c\/em\u003e suggests that no matter how you look, a captivating and creative mind can make you appealing. It's not about sheer intelligence, extensive education, or having a great personality, but rather about your ability to think independently, imaginatively, and critically.\u003c\/p\u003e\n\n\u003cp\u003eEdward de Bono, a pioneer in the field of creative thinking, introduces ways to enhance your conversational skills through lateral and parallel thinking techniques. Reading this book will encourage you to think outside the box, listen actively, articulate your thoughts clearly, and navigate discussions skilfully. The skills you gain from this book are designed to make your interactions more dynamic, making you a more compelling and attractive individual.\u003c\/p\u003e\n\n\u003cp\u003eIn de Bono's characteristic clear and pragmatic style, he outlines how to apply these thinking skills in everyday conversations to leave a lasting impression on others. By becoming a good thinker, you gain the tools to be more creative and engaging in your daily life.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow To Have A Beautiful Mind\u003c\/em\u003e has received acclaim and endorsement from influential figures. Musician Peter Gabriel describes de Bono as \"a tool maker. His tools have been fashioned for thinking, to make more of the mind.\" Meanwhile, \u003cem\u003eThe Times\u003c\/em\u003e highlights de Bono as \"a cult figure in developing tricks to sharpen the mind.\"\u003c\/p\u003e\n\n\u003cp\u003eEmbrace the journey towards a beautiful mind with Edward de Bono’s guidance. This book is an invaluable resource for anyone looking to elevate their thinking and communication prowess, proving that true beauty indeed comes from within.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657955270892,"sku":"9780091894603","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780091894603_1fda5fd9-9d4d-49e0-a07e-552280cb5f5a.jpg?v=1731892319"},{"product_id":"six-thinking-hats-popular-penguins","title":"Six Thinking Hats: Popular Penguins","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eSix Thinking Hats: Popular Penguins\u003c\/i\u003e by Edward de Bono is a revolutionary guide that transforms the way individuals and organisations approach problem-solving and decision-making. Renowned for his contributions to the field of creative thinking, de Bono presents his seminal concept that divides the process of thinking into six distinct modes, symbolised by six different coloured hats.\u003c\/p\u003e\n\n\u003cp\u003eEach of these hats represents a specific aspect of thinking: the White Hat focuses on facts and data, the Red Hat accesses emotions and intuition, the Black Hat deals with caution and critical judgment, the Yellow Hat explores optimism and positive thinking, the Green Hat fosters creativity and new ideas, and the Blue Hat manages the thinking process itself. By wearing these hats, either figuratively or literally, groups and individuals can explore different perspectives systematically, leading to more productive and collaborative discussions.\u003c\/p\u003e\n\n\u003cp\u003eThis book offers a practical framework for improving the efficiency and effectiveness of meetings and discussions. It illustrates how the simple act of changing hats can help prevent conflict, encourage diverse viewpoints, and harness collective intelligence. De Bono's method provides tools to think more clearly and objectively, encouraging participants to isolate their emotional responses from logical analysis, and enabling creative problem-solving.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eSix Thinking Hats\u003c\/i\u003e is more than just a manual; it is a fundamental guide to enhancing your cognitive strategies in both personal and professional contexts. It empowers you to actively manage your thinking processes, unleashing your creativity, and opening your mind to new approaches. De Bono’s innovative methodology has been adopted by businesses, educational institutions, and government agencies worldwide, proving its universal applicability and profound impact on modern thought.\u003c\/p\u003e\n\n\u003cp\u003eIf you are looking to change the way you think about thinking, to improve your decision-making abilities, or to enhance the dynamics of your team, \u003ci\u003eSix Thinking Hats: Popular Penguins\u003c\/i\u003e offers invaluable insights and practical strategies to elevate your intellectual capabilities.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693228220652,"sku":"9780141037554","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780141037554.jpg?v=1725594319"},{"product_id":"atlas-of-management-thinking-by-edward-de-bono-9781785041105","title":"Atlas of Management Thinking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eLearn to trust your instinct and have confidence in your decision making.\u003c\/p\u003e\n\n\u003cp\u003eFirst published in 1981, this was the first book ever to be written explicitly for the right side of the reader's brain.\u003c\/p\u003e\n\n\u003cp\u003eMuch has been made of the research conducted into the left side of the brain—home to language and logic. The right side works in images, whole patterns, and undefined feelings—none of which can be verbalised. This more elusive thinking often functions as what is loosely called 'intuition'.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAtlas of Management Thinking\u003c\/em\u003e, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337414463724,"sku":"9781785041105","price":35.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15025883482823.jpg?v=1743707176"},{"product_id":"six-thinking-hats-by-edward-de-bono-9780241257531","title":"Six Thinking Hats","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe classic work about meetings and decision-making\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe multi-million copy bestselling phenomenon\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eDo you regularly find yourself in long, unstructured meetings which end without a decision? Are you a team leader looking for tips on increasing productivity? Or are you looking for ways to enhance collaboration?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSix Thinking Hats\u003c\/em\u003e, Edward de Bono's classic book on meetings, remains as relevant in 2019 as ever. Used to huge success by big companies and organisations such as IBM, Siemens, and NASA, the Six-Hats method is a proven way to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReduce meeting length to one quarter of what they were previously\u003c\/li\u003e\n  \u003cli\u003eMake decisions in just 15 minutes, rather than 3 hours\u003c\/li\u003e\n  \u003cli\u003eIncrease productivity by nearly 500%\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis extremely simple tool not only increases efficiency in discussions and decision-making, but also encourages openness and trust among colleagues, resulting in a happier team, a rise in productivity, and decisions which almost make themselves.\u003c\/p\u003e\n\n\u003cp\u003e\"An inspiring man with brilliant ideas. De Bono never ceases to amaze\" - Sir Richard Branson\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46502979010796,"sku":"9780241257531","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24374643482273.jpg?v=1748624674"},{"product_id":"lateral-thinking-by-edward-de-bono-9780241257548","title":"Lateral Thinking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eLateral Thinking\u003c\/em\u003e: The classic work about improving creativity and thinking more productively.\u003c\/p\u003e\n\n\u003cp\u003eThis is the classic work on improving creativity from world-renowned writer and philosopher Edward de Bono.\u003c\/p\u003e\n\n\u003cp\u003eIn schools, we are taught to meet problems head-on—what Edward de Bono calls 'vertical thinking'. This approach works well in simple situations, but we often find ourselves at a loss when it fails. \u003cem\u003eLateral thinking\u003c\/em\u003e is all about freeing up your imagination.\u003c\/p\u003e\n\n\u003cp\u003eThrough a series of special techniques, whether in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles, offering solutions that are as ingenious as they are effective. After reading this book, you will become a much more productive and formidable thinker.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":46531835363564,"sku":"9780241257548","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24374813482273.jpg?v=1749287605"},{"product_id":"handbook-for-a-positive-revolution-by-edward-de-bono-9781785041907","title":"Handbook for a Positive Revolution","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe five principles of positive thinking for positive change from Edward de Bono, the father of lateral thinking.\u003c\/p\u003e\n\n\u003cp\u003eAnyone can join the positive revolution. All you need is creativity.\u003c\/p\u003e\n\n\u003cp\u003eHistorically, revolutions have been negative - defining, overthrowing or destroying an enemy, fuelled by a sense of mission and direction. After victory, however, this energy often races on, causing factionalism and strife among the victors. The positive revolution also has energy and direction, but its opponents are entrenched patterns in thought.\u003c\/p\u003e\n\n\u003cp\u003eProgress, maintains Edward de Bono - whether on a personal or global scale - depends on thinking and behaviour that are positive and constructive. The world today is undergoing dramatic, often violent changes, and human behaviour is frequently shaped by guilt and negativity. To lift this dark cloud and create a positive revolution, we need to rely more on humour, a key element in changing perception.\u003c\/p\u003e\n\n\u003cp\u003eIn this inspiring book, Edward de Bono demonstrates clearly and simply how we can learn to think and interact constructively, efficiently, and with respect for core human values.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46649804685548,"sku":"9781785041907","price":35.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15033903482823.jpg?v=1752289482"},{"product_id":"textbook-of-wisdom-by-edward-de-bono-9781785041921","title":"Textbook of Wisdom","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThinking tools to learn, adapt and create greater wisdom, from Edward de Bono, the father of lateral thinking.\u003c\/p\u003e\n\n\u003cp\u003eWisdom comes with living a long life, full of rich experiences and can't be learnt, right? Wrong.\u003c\/p\u003e\n\n\u003cp\u003eIn the \u003cem\u003eTextbook of Wisdom\u003c\/em\u003e, bestselling author Edward De Bono (\u003cem\u003eLateral Thinking\u003c\/em\u003e, \u003cem\u003eSerious Creativity\u003c\/em\u003e) explains how you do not have to have lived forever to benefit from the experience of those who have. Full of thinking tools, guidelines and principles, this 'textbook' encourages the use of values and emotions to guide you through life without allowing them to enslave you.\u003c\/p\u003e\n\n\u003cp\u003eSplit into short, digestible sections perfect for grazing rather than devouring, \u003cem\u003eTextbook of Wisdom\u003c\/em\u003e is perfectly designed so you can return again and again, mining for wise words to carry through life that will open your mind to creativity and new possibilities.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46651697332460,"sku":"9781785041921","price":35.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15034043482823.jpg?v=1752368015"},{"product_id":"the-mechanism-of-mind-by-edward-de-bono-9781785040085","title":"The Mechanism of Mind","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Mechanism of Mind\u003c\/em\u003e is the classic bestseller that presents Edward de Bono's model of the mind.\u003c\/p\u003e\n\n\u003cp\u003eThis book presents Edward de Bono's original theories on how the brain functions, processes information, and organises it. It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work: 'natural thinking', 'logical thinking', 'mathematical thinking', and 'lateral thinking'.\u003c\/p\u003e\n\n\u003cp\u003eDe Bono also outlines his argument for introducing the word 'PO' as an alternative to the word 'NO' when putting lateral thinking into practice.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on colourful visual imagery to help explain his theories and thought processes—from light bulbs and sugar cubes to photography and water erosion—\u003cem\u003eThe Mechanism of Mind\u003c\/em\u003e remains as fascinating and insightful as it was when first published in 1969.\u003c\/p\u003e\n\n\u003cp\u003eThis is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information, and how Edward de Bono came to develop his creative thinking tools.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46652339552492,"sku":"9781785040085","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781785040085.jpg?v=1752398859"}],"url":"https:\/\/bookhero.live\/collections\/edward-de-bono.oembed","provider":"Book Hero","version":"1.0","type":"link"}