{"title":"Ed Catmull","description":"\u003cp\u003eWelcome to the Ed Catmull collection, where the art of storytelling meets business innovation. Ed Catmull is a distinguished computer scientist and a revered leader in the animation industry, leading Pixar Animation Studios to unprecedented success. His writings offer invaluable insights into creativity and management, drawing from his experiences at the helm of one of the most creative companies in the world.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCreativity, Inc.\u003c\/em\u003e is a bestselling book that delves into Ed Catmull's journey in transforming Pixar into a cultural gem. It's a must-read for anyone looking to cultivate a culture of creativity within their organisation or team. This book is more than a memoir; it’s a practical guide that combines captivating anecdotes with actionable advice on leadership and innovation.\u003c\/p\u003e\n\n\u003cp\u003eThe collection also includes two editions of \u003cem\u003eHBR's 10 Must Reads on Creativity\u003c\/em\u003e, featuring the insightful bonus article \"How Pixar Fosters Collective Creativity\" by Ed Catmull. These assembled works are essential for anyone keen to explore how creativity can be harnessed within the business world. They stand as testament to Catmull’s belief that inspiring creativity is key to overcoming organisational obstacles and achieving enduring success.\u003c\/p\u003e\n\n\u003cp\u003eExplore the Ed Catmull collection to enhance your understanding of the intricate relationship between creativity and business, and learn from the visionary who transformed a dream into a reality with stories that continue to captivate audiences worldwide.\u003c\/p\u003e","products":[{"product_id":"creativity-inc","title":"Creativity, Inc.","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCreativity, Inc.\u003c\/em\u003e by Ed Catmull is an exceptional exploration of the creative process behind one of the world's most successful animation studios, Pixar. Seamlessly blending autobiography, business insights, and a detailed history of Pixar, this book offers readers an intimate view from one of the industry's most influential figures. Fully updated to include recent developments, \u003cem\u003eCreativity, Inc.\u003c\/em\u003e provides a deeper understanding of the principles and philosophies that have driven Pixar's groundbreaking success.\u003c\/p\u003e\n\n\u003cp\u003eThe book begins by delving into Ed Catmull's early aspiration to create the first computer-animated film, a dream nurtured during his time as a Ph.D. student. His journey from academic to industry leader saw him partner with George Lucas and eventually co-found Pixar alongside Steve Jobs and John Lasseter. Pixar’s innovation truly began to shine with the release of Toy Story in 1995, a film that not only changed the landscape of animation but also set new standards for storytelling and creative collaboration.\u003c\/p\u003e\n\n\u003cp\u003eOver the years, Pixar has captivated audiences with beloved films such as \u003cem\u003eFinding Nemo\u003c\/em\u003e, \u003cem\u003eThe Incredibles\u003c\/em\u003e, \u003cem\u003eUp\u003c\/em\u003e, and \u003cem\u003eWALL-E\u003c\/em\u003e, accumulating thirty Academy Awards and numerous box-office records. The common thread through all of these successes is the unique culture at Pixar—a culture fiercely protective of creativity, originality, and storytelling excellence.\u003c\/p\u003e\n\n\u003cp\u003eCatmull details the management philosophies that underpin this culture, sharing profound insights such as: \u003cem\u003e\"It's not the manager's job to prevent risks; it's the manager's job to make it safe for others to take them.\"\u003c\/em\u003e He argues that the cost of preventing mistakes often outweighs the cost of correcting them and emphasises the necessity of transparent communication across all levels of an organisation. At Pixar, everyone is encouraged to share ideas without hierarchical constraints, fostering an environment in which creativity can flourish.\u003c\/p\u003e\n\n\u003cp\u003eThis updated edition of \u003cem\u003eCreativity, Inc.\u003c\/em\u003e features a new introduction, two new chapters, and additional reflections. These additions not only bring the story of Pixar up to date but also delve further into how the studio continues to evolve while maintaining its foundational principles of honesty, communication, and originality. Catmull's exploration of these themes offers practical lessons for anyone leading a team or striving to cultivate a creative environment.\u003c\/p\u003e\n\n\u003cp\u003eThe book has received rave reviews, with readers describing it as \"incredibly inspirational\" and \"one of the best books I’ve read in a long time.\" Many have praised it for its deep insights into both the creative and business worlds, making it a valuable read for managers and leaders across industries.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCreativity, Inc.\u003c\/em\u003e isn't just a book about animation or business; it's an inspiring testament to the power of maintaining a creative vision and the relentless pursuit of excellence. Whether you're a fan of Pixar, a business leader, or a creative professional, this book is an essential addition to your reading list.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45657887310060,"sku":"9780593070109","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780593070109.jpg?v=1724845775"},{"product_id":"hbrs-10-must-reads-on-creativity-with-bonus-article-how-pixar-fosters-collective-creativity-by-ed-catmull-by-teresa-m-amabile-9781633699977","title":"HBR's 10 Must Reads on Creativity (with bonus article \"How Pixar Fosters Collective Creativity\" By Ed Catmull)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAre your organisation's ideas growing stale? Do your employees need to refresh their thinking?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you read nothing else on creativity, read these 10 articles. We've combed through hundreds of \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles and selected the most important ones to help you instil creativity across your organisation.\u003c\/p\u003e\n\n\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstand the 'rules' of creativity and how they work\u003c\/li\u003e\n    \u003cli\u003eThink imaginatively to develop ideas for new products and innovations\u003c\/li\u003e\n    \u003cli\u003eEncourage your team's curiosity and champion their ideas\u003c\/li\u003e\n    \u003cli\u003eBuild a culture of originality and experimentation\u003c\/li\u003e\n    \u003cli\u003eUse creativity to define groundbreaking strategies\u003c\/li\u003e\n    \u003cli\u003eReclaim your creative confidence by overcoming your fear of judgment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46720700907756,"sku":"9781633699977","price":110.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18247263482769.jpg?v=1754594947"},{"product_id":"hbrs-10-must-reads-on-creativity-with-bonus-article-how-pixar-fosters-collective-creativity-by-ed-catmull-by-teresa-m-amabile-9781633699953","title":"HBR's 10 Must Reads on Creativity (with bonus article \"How Pixar Fosters Collective Creativity\" By Ed Catmull)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAre your organisation's ideas growing stale? Do your employees need to refresh their thinking?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you read nothing else on creativity, read these 10 articles. We've combed through hundreds of \u003cem\u003eHarvard Business Review\u003c\/em\u003e articles and selected the most important ones to help you instil creativity across your organisation.\u003c\/p\u003e\n\n\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnderstand the 'rules' of creativity and how they work\u003c\/li\u003e\n  \u003cli\u003eThink imaginatively to develop ideas for new products and innovations\u003c\/li\u003e\n  \u003cli\u003eEncourage your team's curiosity and champion their ideas\u003c\/li\u003e\n  \u003cli\u003eBuild a culture of originality and experimentation\u003c\/li\u003e\n  \u003cli\u003eUse creativity to define groundbreaking strategies\u003c\/li\u003e\n  \u003cli\u003eReclaim your creative confidence by overcoming your fear of judgement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46720716144876,"sku":"9781633699953","price":61.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18247023482769.jpg?v=1754595415"}],"url":"https:\/\/bookhero.live\/collections\/ed-catmull.oembed","provider":"Book Hero","version":"1.0","type":"link"}