{"title":"Dr Ruth Marciniak","description":"\u003cp\u003eDr Ruth Marciniak’s works offer insightful guidance into the world of fashion management, blending academic rigour with practical applications. Readers can expect detailed explorations of fundamental concepts that shape the fashion industry, crafted for both students and professionals seeking to deepen their understanding.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, her books provide clear frameworks and strategies essential for navigating the complexities of managing fashion enterprises. These texts serve as valuable resources for anyone interested in the business and organisational aspects of fashion.\u003c\/p\u003e","products":[{"product_id":"the-fundamentals-of-fashion-management-by-susan-dillon-9781350331396","title":"The Fundamentals of Fashion Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis 3rd edition of \u003cem\u003eFundamentals of Fashion Management\u003c\/em\u003e has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and the ethical and social responsibilities of fashion companies and the consumers they sell to.\u003c\/p\u003e\n\n\u003cp\u003eIf you are unsure whether to pursue a role in marketing, buying, or retailing then \u003cem\u003eThe Fundamentals of Fashion Management\u003c\/em\u003e will help you decide. There's advice on fashion entrepreneurship, career paths, and guidance on professional practice, as well as new international case studies and interviews with leading professionals, making this a must-have guide to the industry and your place in it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":48244572553452,"sku":"9781350331396","price":62.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350331396-the-fundamentals-of-fashion-management-1.jpg?v=1788002416"}],"url":"https:\/\/bookhero.live\/collections\/dr-ruth-marciniak.oembed","provider":"Book Hero","version":"1.0","type":"link"}