{"title":"Dr Jon Houtman","description":"\u003cp\u003e\u003cstrong\u003eDr Jon Houtman\u003c\/strong\u003e offers readers insightful explorations into the fundamental principles that shape the natural world. His works, such as \u003cem\u003eThe Elements of Science\u003c\/em\u003e, are crafted with clarity and depth, making complex scientific ideas accessible and engaging.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for curious minds seeking a thoughtful introduction to scientific concepts, his writing balances rigorous explanation with a style that invites reflection and discovery. These books provide a valuable resource for both students and enthusiasts alike.\u003c\/p\u003e","products":[{"product_id":"the-elements-of-science-by-professor-danny-r-welch-9781350570740","title":"The Elements of Science","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor anyone working in the sciences, from aspiring research students to seasoned professionals, this book sets out every step of the scientific method in a pithy, easy-to-read, practical guide.\u003c\/strong\u003e Covering every component of this long-established process, it organises them into a unique three-part workflow: pre-experiment, at the bench, and post-experiment.\u003c\/p\u003e\n\n\u003cp\u003eWhile ostensibly taught from a young age, many steps of the scientific method are ignored or skipped in contemporary research. \u003cem\u003eThe Elements of Science\u003c\/em\u003e walks you through each step in turn and underpins them with the pressing ethical concerns in each case. Following these steps and understanding their role in your processes is the surest route to making sure that your research is rigorous and reproducible.\u003c\/p\u003e\n\n\u003cp\u003eThe book’s first part covers everything that you need to consider when forming a hypothesis and formulating an experiment, from initial observations to preparatory research. The second part deals with the bench work – conducting the experiment, recording the data, analysing the results and drawing your conclusions.\u003c\/p\u003e\n\n\u003cp\u003eFinally, the book rounds out a vital but often overlooked aspect of scientific impact: how to report your results clearly and compellingly. To avoid flawed design, interpret data with confidence, and conduct ‘good science’ reliably, the scientific method is a crucial tool in every scientist’s kit.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":48318052925676,"sku":"9781350570740","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350570740-the-elements-of-science-1.jpg?v=1788752173"}],"url":"https:\/\/bookhero.live\/collections\/dr-jon-houtman.oembed","provider":"Book Hero","version":"1.0","type":"link"}