{"title":"Derral Eves","description":"\u003cp\u003e\u003cstrong\u003eDerral Eves\u003c\/strong\u003e offers insightful guides that delve into the strategic use of YouTube as a powerful platform for business growth. His works combine practical advice with proven techniques, making complex digital marketing concepts accessible to both entrepreneurs and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect focused explorations on content optimisation, audience engagement, and monetisation strategies that empower creators to build sustainable online brands. Eves’ books serve as valuable resources for anyone looking to harness the full potential of video marketing within the \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e landscape.\u003c\/p\u003e","products":[{"product_id":"the-youtube-formula-by-derral-eves-9781119716020","title":"The YouTube Formula","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller!\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eComes with free online companion course\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eLearn the secrets to getting dramatic results on YouTube\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eDerral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In \u003ci\u003eThe YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue\u003c\/i\u003e, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.\u003c\/p\u003e\n\n\u003cp\u003eFull of actionable advice and concrete strategies, this book teaches readers how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLaunch a channel\u003c\/li\u003e\n    \u003cli\u003eCreate life-changing content\u003c\/li\u003e\n    \u003cli\u003eDrive rapid view and subscriber growth\u003c\/li\u003e\n    \u003cli\u003eBuild a brand and increase engagement\u003c\/li\u003e\n    \u003cli\u003eImprove searchability\u003c\/li\u003e\n    \u003cli\u003eMonetise content and audience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eReplete with case studies and information from successful YouTube creators, \u003ci\u003eThe YouTube Formula\u003c\/i\u003e is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855322042604,"sku":"9781119716020","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119716020.jpg?v=1759266567"},{"product_id":"the-youtube-formula-by-derral-eves-9781394429790","title":"The YouTube Formula","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eMaster the YouTube algorithm and transform your channel into a thriving, revenue-generating business.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eEven experienced YouTube creators struggle to understand the platform's complex algorithm and grow their audiences profitably. \u003ci\u003eThe YouTube Formula\u003c\/i\u003e, Second Edition by Derral Eves, a video marketing expert who has generated billions of views, provides proven strategies for YouTube success. This comprehensive guide reveals algorithm mechanics and delivers actionable advice for building a sustainable creator business.\u003c\/p\u003e\n\n\u003cp\u003eThe updated edition includes brand new case studies and addresses emerging trends. Readers discover how to leverage AI tools, optimize shortform content and YouTube Shorts, master livestreaming, and build loyal fandoms. The book provides data-driven strategies for launching channels, creating compelling content, driving subscriber growth, and increasing engagement.\u003c\/p\u003e\n\n\u003cp\u003eThe book offers:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDetailed explanations of how the YouTube algorithm evaluates and recommends content to maximize reach.\u003c\/li\u003e\n  \u003cli\u003eProven techniques for driving rapid view and subscriber growth based on billions of views generated.\u003c\/li\u003e\n  \u003cli\u003eComprehensive guidance on AI tools, shortform content, and livestreaming strategies for modern creators.\u003c\/li\u003e\n  \u003cli\u003eReal-world case studies from successful YouTube creators demonstrating strategies in action.\u003c\/li\u003e\n  \u003cli\u003eData-driven approaches to monetization, audience development, and community building that generate revenue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for YouTube creators, content creators, social media strategists, brand managers, entrepreneurs, and video marketers, \u003ci\u003eThe YouTube Formula\u003c\/i\u003e delivers the insider knowledge and practical strategies you need to achieve commercial success on the world's largest video platform and build a thriving creator business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48038588317932,"sku":"9781394429790","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394429790-the-youtube-formula.jpg?v=1785393990"}],"url":"https:\/\/bookhero.live\/collections\/derral-eves.oembed","provider":"Book Hero","version":"1.0","type":"link"}