{"title":"Derek Yates","description":"\u003cp\u003eDerek Yates explores the vibrant world of visual communication through his insightful works on design and creativity. His books offer thoughtful perspectives on how design shapes culture and influences the way we interact with information and ideas.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e will find his approach both accessible and inspiring, blending practical knowledge with a deep appreciation for the aesthetic and social dimensions of communication design.\u003c\/p\u003e","products":[{"product_id":"communication-design-by-derek-yates-9781472534408","title":"Communication Design","description":"\u003cp\u003eThe success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years the balance between these elements has shifted. \u003cbr\u003e\u003cbr\u003eThis book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment.  Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice.  Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.\u003c\/p\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":48241023713516,"sku":"9781472534408","price":75.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781472534408-communication-design-1.jpg?v=1787930756"}],"url":"https:\/\/bookhero.live\/collections\/derek-yates.oembed","provider":"Book Hero","version":"1.0","type":"link"}