{"title":"David Priemer","description":"\u003cp\u003e\u003cstrong\u003eDavid Priemer\u003c\/strong\u003e offers insightful guidance on mastering the art of sales and entrepreneurship. His writing focuses on practical strategies to improve how businesses connect with customers, emphasising authentic communication and understanding buyer behaviours.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, actionable advice that bridges marketing theory and real-world application. Priemer’s work is ideal for those looking to refine their sales approach while fostering genuine relationships in the business world.\u003c\/p\u003e","products":[{"product_id":"sell-the-way-you-buy-by-david-priemer-9781989603208","title":"Sell the Way You Buy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen was the last time you enjoyed talking to a salesperson?\u003c\/p\u003e\n\n\u003cp\u003eWhile a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company—and his entire profession—was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy.\u003c\/p\u003e\n\n\u003cp\u003eThe truth is that, as buyers, we're not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren't always sure about what they want or need. In \u003cem\u003eSell the Way You Buy\u003c\/em\u003e, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviours that make the average person dislike salespeople. \u003cem\u003eSell the Way You Buy\u003c\/em\u003e is about much more than putting yourself in the customer's shoes. It's about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48244027916524,"sku":"9781989603208","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781989603208-sell-the-way-you-buy-1.jpg?v=1787992009"}],"url":"https:\/\/bookhero.live\/collections\/david-priemer.oembed","provider":"Book Hero","version":"1.0","type":"link"}