{"title":"David Karlins","description":"\u003cp\u003eDiscover the world of digital expertise with books by David Karlins, a notable author specialising in user-friendly guides for technology enthusiasts and professionals alike. His works primarily focus on simplifying complex software and analytics to empower readers to harness digital tools effectively, making them an invaluable resource for anyone navigating the intricacies of the digital realm.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAdobe Analytics For Dummies\u003c\/em\u003e, Karlins breaks down the essentials of web analytics, offering insights into how businesses can leverage data to improve online strategies and enhance customer engagement. This book is perfect for those involved in Business \u0026amp; Entrepreneurship, aiming to make data-driven decisions confidently.\u003c\/p\u003e\n\n\u003cp\u003eFor creatives and designers, \u003cem\u003eAdobe Illustrator CC For Dummies\u003c\/em\u003e serves as a comprehensive guide to mastering one of the most robust graphic design tools available. Whether you are a beginner or looking to refine your design skills, this book provides clear, step-by-step instructions to help you create stunning visuals with ease.\u003c\/p\u003e\n\n\u003cp\u003eThose interested in web development will find \u003cem\u003eBuilding Websites All-in-One For Dummies\u003c\/em\u003e an indispensable companion. Covering everything from the basics of HTML and CSS to more advanced topics, Karlins offers a holistic approach to building functional and attractive websites, suitable for all skill levels in the Computing \u0026amp; Technology field.\u003c\/p\u003e\n\n\u003cp\u003eExplore the engaging and instructive collection of David Karlins to unlock your potential in digital innovation and creativity, guided by one of the leading voices in technology education.\u003c\/p\u003e","products":[{"product_id":"adobe-analytics-for-dummies-by-david-karlins-9781119446088","title":"Adobe Analytics For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eUse Adobe Analytics as a marketer — not a programmer!\u003c\/b\u003e \n\n\u003cp\u003eIf you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. \u003ci\u003eAdobe Analytics For Dummies\u003c\/i\u003e arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.\u003c\/p\u003e\n\n\u003cp\u003eEven if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilise Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEvaluate your marketing strategies and campaigns\u003c\/li\u003e\n    \u003cli\u003eExplore implementation fundamentals and report architecture\u003c\/li\u003e\n    \u003cli\u003eApply Adobe Analytics to multiple sources\u003c\/li\u003e\n    \u003cli\u003eSucceed in the workplace and expand your marketing skillset\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe marketing world is continually growing and evolving, and \u003ci\u003eAdobe Analytics For Dummies\u003c\/i\u003e will help you stay ahead of the curve.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867298549996,"sku":"9781119446088","price":71.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15407943482586.jpg?v=1759698811"},{"product_id":"adobe-illustrator-cc-for-dummies-by-david-karlins-9781119641537","title":"Adobe Illustrator CC For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGet to know your digital drawing board\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAdobe Illustrator CC\u003c\/em\u003e offers a vibrant tool for creating drawings and illustrations in a digital environment. It takes some practice to get a feel for the digital pens, pencils, paintbrushes, and erasers, though. \u003cem\u003eAdobe Illustrator CC For Dummies\u003c\/em\u003e offers the guidance you need to turn your ideas into real drawings.\u003c\/p\u003e\n\n\u003cp\u003eWritten by an Illustrator trainer and expert, this book walks those new to the tool through the basics of drawing, editing, and applying the unique tools found in this popular program.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eCreate illustrations using simple shapes\u003c\/li\u003e\n    \u003cli\u003eTouch up images using pen, pencil, and brush tools\u003c\/li\u003e\n    \u003cli\u003eImport your illustrations into other graphic apps\u003c\/li\u003e\n    \u003cli\u003eApply special effects and add type\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book is essential reading for new and beginning illustrators who are either adopting a digital tool for the first time, switching from an existing tool to Illustrator, or adding Illustrator know-how to existing Adobe knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867301204204,"sku":"9781119641537","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17362433482586.jpg?v=1759698886"},{"product_id":"building-websites-all-in-one-for-dummies-by-doug-sahlin-9781118270035","title":"Building Websites All-in-One For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBuilding Websites All-in-One For Dummies\u003c\/em\u003e by Doug Sahlin and David Karlins is your ultimate guide for creating a website from start to finish. This robust book, spanning over 800 pages, serves as a comprehensive roadmap for building a website for either personal or professional use.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're completely new to web development or looking to enhance your skills, this book is packed with everything you need to know to build an attractive, functional, and user-friendly site. It covers the basics thoroughly while incorporating the latest trends and tools, including HTML5, mobile site planning for smartphones and tablets, and social media connectivity.\u003c\/p\u003e\n\n\u003cp\u003eThe book includes:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTen minibooks combined into one extensive reference: Preparation, Site Design, Site Construction, Web Graphics, Multimedia, Interactive Elements, Form Management, Social Media Integration, Site Management, and Case Studies.\u003c\/li\u003e\n  \u003cli\u003eCoverage of the latest trends and tools like HTML5, Adobe Create Suite, and methods for connecting sites with social media platforms.\u003c\/li\u003e\n  \u003cli\u003eIn-depth reviews and case studies of existing websites, designed for varied purposes and audiences including blogs and non-profit organisations.\u003c\/li\u003e\n  \u003cli\u003eStep-by-step guidance through essential technologies such as Dreamweaver, HTML, CSS, JavaScript, PHP, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis updated edition of \u003cem\u003eBuilding Websites All-in-One For Dummies\u003c\/em\u003e provides you with the tools and knowledge to plan, build, and maintain a website that meets your specific needs, ensuring you stay up-to-date with contemporary web development practices.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867356811500,"sku":"9781118270035","price":75.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3647413482586.jpg?v=1759701570"}],"url":"https:\/\/bookhero.live\/collections\/david-karlins.oembed","provider":"Book Hero","version":"1.0","type":"link"}