{"title":"David Butler","description":"\u003cp\u003eWelcome to the David Butler Collection, a curated selection of insightful books focused on business and entrepreneurship. David Butler is renowned for melding creative design principles with practical business strategies, making his works essential reads for anyone interested in the intersection of innovation and commerce.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eDesign to Grow\u003c\/em\u003e, co-authored by David Butler and Linda Tischler. This book explores how companies can leverage design thinking to foster growth and flexibility in a rapidly changing market. Butler’s expertise in strategic design, honed through his experience as a leader at The Coca-Cola Company, shines through in this accessible and compelling read.\u003c\/p\u003e\n\n\u003cp\u003eButler’s work is perfect for entrepreneurs, business leaders, and anyone eager to understand how transformative design can power business success. Immerse yourself in Butler's world and discover practical strategies to innovate and grow your business sustainably.\u003c\/p\u003e","products":[{"product_id":"design-to-grow-by-david-butler-9780241198384","title":"Design to Grow","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eClear and actionable, this book is a must-read for leaders, creatives, and entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003eTomorrow's business winners need two things: scale and agility. The answer to both is design.\u003c\/p\u003e\n\n\u003cp\u003eFor over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years, it has sustained that growth while becoming even more agile — something most established businesses struggle with.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eDesign to Grow\u003c\/i\u003e, Coca-Cola's Vice President of Innovation and Entrepreneurship, David Butler, gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.\u003c\/p\u003e\n\n\u003cp\u003eClear and actionable, this book is a must-read for leaders, creatives, and entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003e'A handy blueprint for how any company can use design to stay ahead of the competition'\u003c\/i\u003e — The Times\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003e'Reading \u003ci\u003eDesign to Grow\u003c\/i\u003e has caused me to think differently about my company. I am confident it will do the same for how you think about yours'\u003c\/i\u003e — Tim Brown, CEO of IDEO\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337439891692,"sku":"9780241198384","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23783173482273.jpg?v=1743708325"}],"url":"https:\/\/bookhero.live\/collections\/david-butler.oembed","provider":"Book Hero","version":"1.0","type":"link"}