{"title":"Dave Peterson","description":"\u003cp\u003eWelcome to the 'Dave Peterson' collection, where you'll find insightful reads that delve into the dynamic world of Business \u0026amp; Entrepreneurship. Dave Peterson is an esteemed author and business strategist, best known for co-authoring the influential book \u003cem\u003ePlay Bigger\u003c\/em\u003e. His works focus on guiding readers through innovative business strategies and helping companies establish market dominance.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003ePlay Bigger\u003c\/em\u003e, Peterson collaborates with fellow experts to explore the concept of 'category design', a revolutionary approach that encourages businesses to define and dominate unique market categories. This book has quickly become a must-read for entrepreneurs aiming to reshape their industries and achieve lasting success.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an aspiring entrepreneur, a seasoned business leader, or simply passionate about innovative business strategies, Dave Peterson's writings offer valuable insights and practical guidance. Dive into this collection to unlock the potential of thinking differently and leading with bold ideas.\u003c\/p\u003e","products":[{"product_id":"play-bigger-by-dave-peterson-9780349411361","title":"Play Bigger","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn today's world, it's no longer enough to create great new products; rather, companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-based sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla, and Netflix are all winning by creating entirely new business categories that destabilise old ones.\u003c\/p\u003e\n\n\u003cp\u003eThe category is the new strategy.\u003c\/p\u003e\n\n\u003cp\u003eThe conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on examples from within and beyond our own practice, \u003cem\u003ePlay Bigger\u003c\/em\u003e shows both entrepreneurs and established enterprises how to define, develop, and rule a category over time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46722448195820,"sku":"9780349411361","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10567133482312.jpg?v=1754643825"}],"url":"https:\/\/bookhero.live\/collections\/dave-peterson.oembed","provider":"Book Hero","version":"1.0","type":"link"}