{"title":"Dan Siroker","description":"\u003cp\u003eDelve into the world of business and entrepreneurship with works by Dan Siroker, a visionary author and entrepreneur. Known for his innovative approach to digital strategy, Siroker offers invaluable insights into the art of effective decision-making and optimisation in the modern business landscape.\u003c\/p\u003e\n\n\u003cp\u003eSiroker's expertise is beautifully distilled in his renowned book, \u003cem\u003eA\/B Testing\u003c\/em\u003e. This seminal work is an essential resource for anyone looking to harness the power of data-driven decision-making to drive growth and efficiency. Through clear explanations and practical examples, Siroker demystifies the process of experimentation and how it can lead to significant improvements in user experience and business outcomes.\u003c\/p\u003e\n\n\u003cp\u003eIf you're a budding entrepreneur or seasoned business professional keen on enhancing your strategic toolkit, exploring Dan Siroker's work will offer you a fresh perspective and actionable advice. His focus on experimentation and innovation makes his writing an indispensable addition to any business library.\u003c\/p\u003e","products":[{"product_id":"a-b-testing-by-pete-koomen-9781118792414","title":"A \/ B Testing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow Your Business Can Use the Science That Helped Win the White House\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.\u003c\/p\u003e\n\n\u003cp\u003eWhat's the solution? A\/B testing.\u003c\/p\u003e\n\n\u003cp\u003eA\/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A\/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A\/B testing their campaign websites during the 2012 Presidential race.\u003c\/p\u003e\n\n\u003cp\u003eIn the past, marketing teams were unable to unleash the power of A\/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A\/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.\u003c\/p\u003e\n\n\u003cp\u003eAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A\/B testing platform used by more than 5,000 organizations across the world. \u003cem\u003eA\/B Testing: The Most Powerful Way to Turn Clicks Into Customers\u003c\/em\u003e offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhat to test\u003c\/li\u003e\n  \u003cli\u003eHow to choose the testing solution that's right for your organization\u003c\/li\u003e\n  \u003cli\u003eHow to assemble an A\/B testing dream team\u003c\/li\u003e\n  \u003cli\u003eHow to create personalised experiences for every visitor\u003c\/li\u003e\n  \u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMarketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853913903340,"sku":"9781118792414","price":62.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8871203482586.jpg?v=1759225459"}],"url":"https:\/\/bookhero.live\/collections\/dan-siroker.oembed","provider":"Book Hero","version":"1.0","type":"link"}